FLORENCE news and archive

Karl Lagerfeld to return to Pitti Uomo with immersive brand experience

Karl Lagerfeld has announced its upcoming return to Pitti Uomo in Florence, Italy. Taking place from January 14 to 17, 2025, Karl Lagerfeld will host a one-of-a-kind immersive presentation that invites visitors to step into the World of Karl. The presentation at Pitti Uomo aims to capture the brand’s heritage through storytelling and custom...

Fairs

Istituto Marangoni speaker at Wired Next Fest in Florence

For the second year in a row, as an exclusive educational partner of the Wired Next Fest, Istituto Marangoni invited an important guest speaker. Francesca Giulia Tavanti led the debate around the modern relationship between art and fashion. Wired Next Fest in Florence is the most important Italian festival that celebrates science, technology,...

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People

Millie Bobby Brown launches new beauty brand for Gen-Z

Another celebrity-turned-entrepreneur, teenage actress Millie Bobby Brown has launched her own beauty brand. The 15-year-old star of Stranger Things has previously designed for Converse as a limited-edition collaboration and is now ready for a venture of her own. She announced on Instagram that her new brand, called Florence by Mills, has been...

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Fashion

Forget Milan, Florence is cradle of Italian fashion

Think Italian fashion and you are likely to think of chic central, Milan. But "Made in Italy" actually has its roots in Florence, where the hotly anticipated Pitti Uomo trade fair opens this week. The most famous men here may be naked -- from Michelangelo's David to the sea-god Neptune -- but every year the Tuscan city becomes the capital of...

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Business

Burberry Foundation awards 3 million pound grant to Oxfam

London - The Burberry Foundation has awarded a 3 million pounds grant to Oxfam to support community cohesion and help struggling families in Florence, Italy. The grant aims to build on work currently underway in the country by Oxfam Italia, as the Florentine area, which is renowned for its garments and luxury leather goods production, has seen a...

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Fairs

Pitti Uomo 90th edition: 10 memorable moments

‘High heels for men, the usual extravagance’ - that was the title of the article concerning Pitti Uomo, the Italian men’s wear trade fair published by the newspaper ‘Il giorno’ on September 19, 1972. 44 years have passed since then and the 90th edition of Pitti Uomo kicks off today at the Fortezza da Basso in Florence, funning from June 14 to...