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Snuggs launches period underwear with Manchester City Women

London-based period underwear brand Snuggs is partnering with Manchester City Women’s football club to launch a co-branded collection of high-performance period pants. The collaboration marks the first of its kind globally between a professional women’s football team and a period underwear brand and will see the brand offering three premium...

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Business|Interview FeaturedMember

Inside Hummel: Insights into the sports brand’s offensive strategy

Hummel aims to move out of the red. The Danish sportswear company – originally from Germany – has adjusted its structure to go on the offensive. While the group isn't a major player like Adidas, Nike and the like, it still plays in a higher league than local team sports specialists, explains CEO Lars Stentebjerg. That's why Hummel also wants to...

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