Football news and archive

Carter's partners with Umbro for limited-edition children soccer kits

Children's wear specialist Carter’s, Inc. has teamed up with sportswear brand Umbro to launch a limited edition collection of soccer apparel for children. Launching April 6, the Carter’s x Umbro collection aims to “celebrate the energy of the beautiful game through the eyes of its youngest fans.” The resulting collection includes...

Fashion |In pictures

Adidas celebrates football with retro market in Shanghai

Adidas recently unveiled the kits for the men's 2026 FIFA World Cup (WC) in the US, Canada and Mexico. For the Chinese market, the Herzogenaurach-based sportswear brand celebrated the launch with an event featuring a fashion show and other activities. Fashion show and retro market Adidas presents WC 26 kits in Shanghai Credits: Adidas After...

Fashion |In Pictures

U.S. Soccer unveils new team kits ahead of FIFA World Cup

With the US co-hosting the 2026 FIFA World Cup alongside Canada and Mexico this summer, U.S. Soccer has unveiled its 2026 national team kits with Nike, which have been designed incorporating player feedback to represent “the team’s identity”. For the first time, the kit design unifies all U.S. Soccer National Teams under one full visual...

Fashion

Reebok returning to football with Duśan Vlahović partnership

Reebok is counting on a long-term partnership with Serbian footballer Duśan Vlahović, who plays for Italian Serie A club Juventus, to “reclaim its position within team sport,” as football becomes a global focus this year with the FIFA World Cup 2026 taking place this summer in the US, Canada and Mexico. In a statement, Reebok, owned by Authentic...

Fashion

American Eagle signs five-year deal with footballer Lamine Yamal

Fashion and lifestyle retailer American Eagle has tapped Spanish footballer Lamine Yamal as its new global ambassador as part of its continued investment in sports culture. American Eagle has signed a five-year deal with the FC Barcelona footballer, described by the brand as a “historic” move, marking its first multi-year partnership as it looks...

Featured

Fashion

Liverpool FC names Tommy Hilfiger as official global partner

American premium fashion and lifestyle brand Tommy Hilfiger is getting into football (soccer), after being named the official global partner for English Premier League team Liverpool FC to showcase a new “modern expression of club dressing”. The move marks Tommy Hilfiger’s first football club partnership and will see the preppy American brand...

Retail

Fanatics to oversee FIFA World Cup 2026 retail

Sports platform Fanatics has confirmed that it has secured the license to manage on-site retail for the FIFA World Cup 2026. The company said it will manage the in-venue retail operations for 104 matches across 39 days throughout Canada, Mexico and the US. Alongside venue-based retail, Fanatics has further been tasked with establishing retail...

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Business

Umbro secures new licensing partners ahead of 2026 relaunch

Sportswear brand Umbro is moving closer to its 2026 relaunch. The Manchester label’s parent company, Iconix International, has announced a slew of new partnerships intended to grow its apparel offering across the US and Canada. Among them, Isaac Morris Ltd. has been named the brand’s exclusive apparel partner for the two regions, starting 2026....

Fashion

Hummel becomes clothing partner of Canadian Premier League

Hummel and the Canadian Premier League (CPL) have entered into a long-term partnership. The Danish sportswear brand will become the official clothing partner of the Canadian professional football league from next year, the parties announced on Thursday via Instagram. This means that Hummel will design custom kits for each club; produce official...

People

Arnault family appoints Veuve Clicquot CEO as Paris FC's managing director

Paris - The Arnault family, majority shareholder of Paris FC via its holding company Agache, has appointed the CEO of Veuve Clicquot Ponsardin (LVMH Group), Jean-Marc Gallot, as the football club's managing director. He will take up the position from October 1. The Ligue 1 club and the holding company announced the appointment in a statement on...

Fashion

Abercrombie & Fitch become official fashion partner of the Dallas Cowboys & Dallas Cowboys Cheerleaders

Abercrombie & Fitch has signed a new multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, becoming the official fashion partner for the American football team and cheerleading squad. The first partnership of its kind between Abercrombie & Fitch and the National Football League, the news comes just days after the...

Fashion

Boss named fashion partner for Tottenham Hotspur

German fashion brand Boss, part of the Hugo Boss group, is strengthening its connection to sport after being named the official fashion partner of Premier League football club Tottenham Hotspur for the 2025/26 season. The deal will see Boss dressing both the first team squad and coaching staff in Boss looks for selected games and “special...