Football news and archive

Messi launches debut fragrance

Footballing superstar Leo Messi has unveiled his debut fragrance, Messi Eau de Parfum, which will distributed by beauty industry leader Sheralven in the US exclusively in JCPenney. Developed with globally sourced ingredients, the scent features top notes of cardamom and wild cypress, contrasted by warm notes of leather and cedarwood with hints...

Fashion |In Pictures

Arsenal unveils streetwear collaboration with Aries

British football club Arsenal has unveiled a limited-edition collection with London-based streetwear label Aries. The 26-piece collection blends Arsenal’s north London heritage with Aries’ luxe-streetwear aesthetic, featuring jersey tracksuits, graphic T-shirts, football shirts, and nylon and jacquard denim sets. Classic Aries silhouettes have...

Fashion |In Pictures

Klarna and Angel City FC collaborate with Hija de tu Madre

Klarna, the AI-powered global payments network and shopping assistant and Angel City Football Club, a member of the National Women’s Soccer League, has unveiled a capsule collection with LA-based Latinx lifestyle brand, Hija de tu Madre. The limited-edition clothing collection launches in celebration of Hispanic Heritage Month and features the...

Business

Intersport advertises in EA Sports FC 25

Intersport now also advertises at digital football matches. The sports retail group Intersport International Corporation (IIC), the international umbrella organization of the national Intersport associations based in Switzerland, has entered into a partnership with the US game developer Electronic Arts (EA) for the football simulator EA Sports...

Business

More than “traditional sponsorship”: Snipes becomes partner of Paris Saint-Germain

The retail chain Snipes will soon have a prominent presence in top-level football. On Monday, the sneaker and sportswear retailer, which is part of the Deichmann Group, announced that it will be collaborating with the top French club Paris Saint-Germain (PSG) as an Official Culture & Community Partner. As part of the agreement, which is...

People

Louis Vuitton names footballer Jude Bellingham as ambassador

French luxury fashion house Louis Vuitton has named England football player Jude Bellingham its newest ‘Friend of the House’. In a statement, Louis Vuitton said that Bellingham, who attended Pharrell Williams’ first spring/summer 2024 show for the fashion house, would become an ambassador for the fashion house in a “union of style and...

Business

Fanatics and the FA extend partnership following record breaking merchandise sales

Digital sports platform Fanatics has announced a long-term renewal and expansion of its partnership with the Football Association (FA) after seeing record breaking sales for England merchandise during Euro 2024. As part of the deal, Fanatics said it would retain e-commerce rights with the FA, running the official online England store alongside...

Fashion

Inter Milan and Canali sign three-season partnership

Italian football team Inter Milan has signed a three-year collaboration with men’s tailoring brand Canali to become its official formal wear partner. The partnership, which begins with the 2024-25 football season, will see Canali dressing Inter Milan’s first-team players in two formal outfits. Sketches of the Canali suiting as Inter Milan’s...

Business

CP Company becomes Style Fashionwear partner of Manchester City football club

Italian sportswear brand CP Company has secured a new multi-year partnership with Manchester City men’s first team, becoming the football club’s Official Style Fashionwear partner for the 2024/25 season. In a release, the duo said the deal represented an “inclusive exploration through the community-driven language of football”, a statement that...

Fashion Featured

Sportswear brands failing to capitalise on growing female fans

Klarna, the AI-powered global payments network and shopping assistant, has revealed that sales of women’s football shirts are up 17 percent in the past year through its platform, however, eight out of 10 fans add that they would buy more women’s sports merchandise if more options were available. According to new research from Klarna and fan...

Fashion

Fanatics to oversee Juventus merchandise and retail

Fanatics, the digital sports platform and provider of licensed sports merchandise, is expanding its reach in football, after signing a deal with Italian football club Juventus that covers e-commerce, retail, manufacturing and licensing. Financial terms were not disclosed, but Fanatics will manage all aspects of Juventus’ merchandise offering...

Fashion |In Pictures

Skechers unveils apparel collection with Harry Kane

Footballer Harry Kane, the current captain of England, has launched a capsule apparel collection with Skechers. The comfort technology company states that the limited-edition capsule is the first signature collection between the two, following Kane fronting Skechers’ first football boots, which launched in the UK and Europe in September 2023....