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Retail

American Eagle store traffic falls amid backlash over Sydney Sweeney ad

In-store visits for American Eagle are reported to have fallen last week after the brand became embroiled in backlash over a campaign featuring actress Sydney Sweeney. According to data collected by Pass_by, store visits across the US dropped 3.9 percent year-over-year for the week ended August 2. Impact was most prominent in the south, where...

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Retail

Retail footfall divides as off-price gains and department stores tread water

As earnings season advances and retailers prepare to disclose Q1 results, a mixed picture is emerging from the U.S. apparel sector, with foot traffic patterns revealing the mounting tension between value-driven shopping and the waning allure of traditional department stores. According to newly released data from Placer.ai, high-street and...

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