Four Paws news and archive

Brands unite to end live lamb cutting in wool industry

Global animal welfare organisation Four Paws has amassed support from 100 international fashion brands calling on the Australian wool industry to stop live lamb cutting, a procedure that mutilates ten million lambs per year. In a ‘brand letter of intent,’ Four Paws and brands, including Zara, Patagonia, Hugo Boss New Look, Rhea, and Active...

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Mango to cut mulesing from value chain

Spanish fashion giant Mango has agreed to cut mulesing from its value chain following heightened pressure from animal welfare organisation Four Paws. The company has signed Four Paws’ Brand Letter of Intent, joining the 90 international fashion brands to have already done so. With this, Mango has committed to only sourcing certified wool free...

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Max Mara Fashion Group adopts fur-free policy

Max Mara Fashion Group, the parent company of Italian luxury fashion house Max Mara, Marina Rinaldi, and Marella, among others, has gone fur-free, according to press releases from a number of animal rights organisations. The announcement comes after Max Mara faced increasing pressure for several years from animal rights organizations such as...

Fashion

Four Paws shopping guide for a kinder winter wardrobe

Down feathers that ducks or geese lose on their own and that are then collected for puffer jackets or blankets, sheep that are shorn slowly and are happy to get rid of their “burden” - unfortunately, these are all myths that consumers may have in mind when they buy products with materials of animal origin. However, the reality is vastly...

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Four Paws: ‘Lack of meaningful action’ in animal welfare from brands

A new report by animal welfare organisation Four Paws has outlined that there is a “lack of meaningful action from most brands” when it comes to adopting policies that protect the rights of animals. Now in its third edition, the Animal Welfare in Fashion report aims to cover brands across nine market segments, including sports and fast fashion,...

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Four Paws: 400 fashion brands agree to oppose mulesing

Global animal welfare organisation Four Paws has reported that 400 international fashion brands have publicly stated their opposition to mulesing, a process in which strips of wool-bearing skin are removed from sheep. The nonprofit released the names of the brands via an open letter – ‘Brand Letter of Intent’ – which was initiated to call on the...

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Hugo Boss to become mulesing-free

Global animal welfare organisation Four Paws reports that luxury brand Hugo Boss has committed to phasing out mulesed wool and become verified free of it by 2025. The German fashion company announced that it will exclusively source mulesing-free wool for its pure wool suits from 2025. In addition, the use of mulesing-free wool for the entire...

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Mytheresa pledges to go fur-free from spring/summer 2022

Luxury German fashion retailer Mytheresa has pledged to go fur-free from spring/summer 2022 and will begin phasing out the existing inventory of previous seasons by the end of 2022. Mytheresa will no longer sell products made from animals the were raised solely for the use of their fur or those made with fur from wild animals. The ban will cover...

Fashion

Consumers turning their back on animal-derived textiles

The global coronavirus pandemic has increased demands for compassion in fashion, with two-thirds of UK consumers demanding that fashion brands take action to guarantee higher animal welfare in fashion. According to new research, commissioned by global animal welfare organisation Four Paws, almost 90 percent of Brits believe companies should make...

Fashion

Puma to remove mulesed wool by 2025

German sportswear brand Puma has said that it will refrain from using uncertified wool of animal cruelty origin, following a campaign by animal welfare organisation Four Paws to ban mulesing of lambs. Puma joins Calvin Klein and Marks and Spencer who have agreed to ban mutilation of lambs in their supply chains, with Four Paws calling on its...

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How brands can transition to pain free, non-mulesed sheep wool

Four Paws, the global animal protection organisation, has just launched a detailed guidebook to assist brands in understanding how they can transition their wool supply chain away from mulesed sheep wool and provides an overview of the available wool assurance initiatives. Titled ‘Transitioning away from mulesed sheep wool,’ the detailed...