Fragrance news and archive

Champion to launch fragrance line developed by Revlon

Athleticwear brand Champion, part of the Authentic Brands Group portfolio, has signed a global fragrance licensing deal with beauty company Revlon Consumer Products, as it looks to launch its first-ever signature fragrance collection. Champion’s inaugural fragrance line will debut in 2027 and will channel “Champion’s heritage and modern...

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Retail|Interview

Liberty London celebrates 150 years while asking itself, “How do we be relevant forever?”

Liberty London is an icon of British retailing, standing apart from all other department stores in the world, as its heritage-listed black-and-white Tudor-revival building offers an intimate and boutique emporium setting, rather than an overwhelming megastore, for some of the biggest names in fashion and beauty. For 2025, Liberty famed for its...

Retail

Bath & Body Works to offer its products in more than 600 college campuses nationwide

Bath & Body Works is going where its consumers are this fall - college. The personal care and home fragrance retailer is testing a new distribution strategy to reach younger shoppers and is now selling products in more than 600 campus stores. Launching right in time for the back-to-school season, the rollout marks the first time the retailer has...

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Business|Beauty

Longchamp signs fragrance license with Interparfums SA

French fashion and accessories label Longchamp has signed a fragrance licensing deal with Interparfums SA, a subsidiary of Interparfums, Inc. The agreement will run until December 31, 2036, and will see Interparfums responsible for the creation, development, production, and distribution of Longchamp perfumes in the accessories brand’s points of...

Fashion |Beauty

Onitsuka Tiger unveils first-ever fragrance

Japanese fashion and sneaker brand Onitsuka Tiger has expanded into beauty with its first-ever eau de parfum, featuring four distinctive scents. The debut collection of fragrances is themed ‘Wearing Quiet Radiance’ to symbolise “the beauty of contrast,” with the scents drawing inspiration from the elements that have defined Onitsuka Tiger’s...

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Business|

Ted Baker renews licensing deal with KMI Brands

Ted Baker, part of the Authentic Brands Group portfolio, has renewed its global licensing agreement with KMI Brands for its beauty and fragrance offering. KMI Brands, the creator of beauty, fragrance and wellbeing products, has been partnering with Ted Baker for 27 years. The collaboration between the two launched with Ted Baker Skinwear in...

Fashion |Beauty

Palm Angels to launch fragrance line with Revlon

Luxury streetwear brand Palm Angels, which was acquired by brand management company Bluestar Alliance in February 2025, will launch its debut fragrance in 2027, after signing a licensing deal with beauty conglomerate Revlon. In a statement, Palm Angels said it has signed a long-term fragrance licensing agreement with Revlon to develop a...

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Business|Beauty

Unilever to invest 80 million pounds in new fragrance facility

British fast-moving consumer goods giant Unilever is investing 80 million pounds to build in-house fragrance capabilities in the UK, including plans for a new state-of-the-art fragrance facility near Liverpool to develop “leading-edge digital capabilities and to recruit and partner for the very best fragrance talent and expertise”. Plans for the...

Fashion

Assouline steps into lifestyle with homeware and fragrance collection

Assouline, the luxury publisher behind coffee table books on most of the major fashion houses, is stepping into lifestyle with a new collection of objects and home fragrances designed to elevate the aesthetic of personal libraries. The Library Collection is a new category for Assouline, designed to complement the publisher’s luxury books with an...

Fashion |Beauty

Juicy Couture renews fragrance license with Revlon

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has renewed its long-standing global licensing deal with Revlon Consumer Products LLC. The renewal will see the US beauty company continuing to produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also supports an expanded...

Retail|Beauty

Chanel opens immersive pop-up to celebrate its new fragrance

French luxury brand Chanel is launching a beauty pop-up to celebrate its new Chanel Chance Eau Splendide fragrance in Shoreditch, London. Running from April 25 to May 5, the Chance Street pop-up offers an interactive space allowing visitors to ‘Take a Chance’ while immersing themselves in Chanel Chance Eau Splendide, the fifth addition to the...

Fashion |Beauty

MCM expands fragrance offering

German fashion brand MCM is expanding its fragrance offering, developed by Inter Parfums, with six new eau de parfums celebrating “adventure and individuality” and the “bold essence” of the brand. The MCM Fragrance collection takes inspiration from the brand’s iconic leather animals, with each scent bottle topped with a charming character,...