Freitag news and archive

Fuorisalone highlights: from Stone Island's No Seasons project to H&M Home's Kelly Wearstler collection

Fuorisalone is now over, along with its whirlwind of events, long queues and the flood of people that took over Milan for a week. While the appeal of Fuorisalone is undeniable, it is worth reflecting on the quality of the events, their content and the interest they generate among fashion and design professionals. It is understandable that brands...

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Business

Freitag launches rental service

Swiss bag brand Freitag took a step towards a circular business model with the launch of its rental service, Freitag Rent. The brand announced this in a press release. Freitag joins brands such as Decathlon, Bever, H&M, Urban Outfitters and Nike, which previously launched similar rental services. Peter Hollenstein, project manager at Freitag...

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Fashion

Green Product Award Fashion winners impress with innovative approaches

Sustainable fashion fair Neonyt announced the winning products and capsule collections of the Green Product Award Fashion on 22nd July 2023. The subcategories were clothing, bags, accessories and shoes as well as editor’s choice and the public vote. A jury selected a total of seven winning products from 40 nominations, which came from Germany,...

Fashion

Swiss bag maker Freitag presents first fully recyclable backpack

Swiss bag maker Freitag unveiled its first fully recyclable backpack made from just one material on Wednesday; now the first circular backpack without truck tarp is slated to go into production. “It's not enough to develop products that can be recycled. We have to take a holistic approach to the design of our products, keeping the end of their...

Retail

How to turn Black Friday into Take Back Friday

While many brands and retailers are pulling out all the stops on Black Friday to sell, sell, sell, there are some that use the day to reverse sales by either stopping sales activities, enabling re-commerce or taking back old merchandise for recycling. FashionUnited has highlighted some of them for those wanting alternatives to spending and...

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Business

Freitag initiates recyclable truck tarp

Swiss bag maker Freitag wants to ensure that its bags made from upcycled truck tarps are not only recycled in the future, but also remain endlessly recyclable. To achieve this, the company has teamed up with various industry partners to develop a completely recyclable truck tarp. “Today, we are thinking primarily about how we can help the...

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Business|INTERVIEW

Swiss bag brand Freitag: 'Circularity is anchored in our DNA'

Sustainability is becoming more and more relevant in the fashion industry, with even big brands like H&M and Asos working on greener ranges. Swiss bag brand Freitag, on the other hand, is not advertising a sustainable collection. It does not need to, as following a circular economy is firmly secured in the company's DNA. “We are generally...

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Fashion

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...