Fur Free Alliance news and archive

Max Mara Fashion Group adopts fur-free policy

Max Mara Fashion Group, the parent company of Italian luxury fashion house Max Mara, Marina Rinaldi, and Marella, among others, has gone fur-free, according to press releases from a number of animal rights organisations. The announcement comes after Max Mara faced increasing pressure for several years from animal rights organizations such as...

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Business

The world's largest anti-fur campaign calls on Max Mara to cut out fur

At the start of fashion week in Milan and ahead of the upcoming fashion week in Paris, the animal welfare organisations Humane Society International and USA as well as the Fur Free Alliance, which together represent organisations in more than 35 countries, have joined forces. Their aim: to persuade the Max Mara Fashion Group to abandon fur in...

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Business

Mytheresa pledges to go fur-free from spring/summer 2022

Luxury German fashion retailer Mytheresa has pledged to go fur-free from spring/summer 2022 and will begin phasing out the existing inventory of previous seasons by the end of 2022. Mytheresa will no longer sell products made from animals the were raised solely for the use of their fur or those made with fur from wild animals. The ban will cover...

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Fashion

Reactions to Gucci going fur-free

London - Gucci's decision to ditch fur for good and join the Fur Free Alliance (FFA) has been well received by the industry and the wider public. From Spring/Summer 2018 onwards, the Italian fashion house will no longer use animal fur in any of its collection. It remaining fur items are set to be auctioned off, with the proceeds going to the...