Marc O’Polo reveals rebranding and FW21 campaign at Paris event
Swedish-German premium brand Marc O’Polo has revealed its Fall/Winter 2021 campaign at an event in Paris that also marked the start of a rebranding and internationalisation strategy with a heightened focus on modernity, sustainability and youth. The campaign was revealed at the Ellia Art Gallery on Wednesday evening to an audience of some 300...
Oct. 12, 2021
2021's take on 10 back-to-work essentials
Autumn-winter collections are always packed with smart workwear options that are ideal to embrace the new season. However, each year comes with new trends and twists that make office attire ready for the months ahead. FashionUnited analyses the season’s take on ten back-to-work essentials. The blazer is colourful While the black blazer is always...
Oct. 7, 2021
Understanding trends and which design elements are hot and not
The Eternal Table of Design Elements by Christine Boland Each season certain design characteristics come and go. In order to help understand which ‘elements’ play the leading roles and how they alternate with each other per season (and to subsequently translate them into your business), trend analyst Christine Boland has developed an innovative...
Sep. 7, 2021
J.Lindeberg celebrates 25 years with Aim Higher collection
Scandinavian brand J.Lindeburg is celebrating 25 years since the launch of its first collection by founder Johan Lindeberg. The label planned to commemorate the milestone anniversary with a big fashion event held in the brand’s home city of Stockholm, featuring a presentation of its FW21 Aim Higher collection. Celebrations aimed to take place in...
Sep. 2, 2021
Designer Bonnie Young discusses decision to only use deadstock
After a 20-year career working for Ralph Lauren and Donna Karan, having been based in both Europe and the US, Bonnie Young has a deep understanding of how the fashion industry runs. But as a member of a family of environmentalists she is also acutely aware of how the industry gets it so wrong. One of her earliest jobs at Donna Karan was head of...
Aug. 30, 2021
Balmain partners with Channel 4 on short-form drama series
French fashion house Balmain and its creative director Olivier Rousteing have partnered with UK broadcaster Channel 4 on a first of its kind short-form drama series starring singer-songwriter Jesse Jo Stark, Charles Melton, Tommy Dorfman and Ajani Russell. ‘Fractures’ marks the first co-branded venture between a fashion label and a broadcaster...
Aug. 24, 2021
Christine Boland: from forecast to reality
Which forecasted trend for FW21 is actually making it big on the highstreet? Trend analyst Christine Boland gives a retrospective review. In ‘Alchemy of the Times to Come’ forecast for AW2021, one of the four trends I foresaw, based on the current social developments and international catwalk shows, was Poetic Heritage. It demonstrates how we...
Aug. 19, 2021
Haute Couture Fall 2021: Balenciaga’s lampshade hats
Irish award-winning Haute Couture milliner Philip Treacy was the one behind the masterpieces. His hats have been worn by a large number of personalities, from Grace Jones and the Duchess of Cornwall to Madonna and Lady Gaga. For Balenciaga’s Fall 2021 Couture collection, Philip Treacy created futuristic oval headpieces with a mirror-like finish...
Jul. 16, 2021
Video: Fendi haute couture collection
In this video, Italian luxury fashion house Fendi has presented its haute couture collection. Watch the video below. Video: Fendi via YouTube
Jul. 8, 2021
Video: Schiaparelli FW21 haute couture collection
In this video, the Italian fashion label Schiaparelli has released its FW21 haute couture collection. Watch the video below. Video: Schiaparelli via YouTube Photo credit: Schiaparelli, Facebook
Jul. 8, 2021
Dior presents first physical haute couture show in 18 months
After two seasons of digital haute couture fashion films, Christian Dior returned to Paris Haute Couture Week with a physical catwalk showcase for its autumn/winter 2021 collection. In the show notes, Dior’s creative director, Maria Grazia Chiuri, said that the catwalk showcase with a large audience was her way of “reclaiming the values of haute...
Jul. 6, 2021
Mytheresa looks to casual activewear for fall 2021 menswear styles
Fall 2021 will see a blend of comfort and casual as consumers begin to shift out of work-from-home and back into a lifestyle more similar to pre-pandemic rituals. And for Mytheresa, this translates into a hybrid trend bringing together activewear and everyday styles. “We’ve seen a lot of brands adapting typical skiwear pieces to the everyday...
Jun. 4, 2021