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FW26 news and archive

Inside Fashion in Helsinki 2026: From shaping Nordic identity to platforming new voices

This month, Helsinki is preparing for a new edition of its annual Fashion in Helsinki event. With an official schedule running May 26 to 30, the occasion is overflowing with independent, young, and in some cases well-established talent from the region, underlining the city’s status as a growing fashion capital. While many of these locations...

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Fashion |Interview

Mytheresa's chief buyer: "Demand for individuality is rising"

Fashion Weeks in the major fashion capitals concluded a few weeks ago, giving the industry time to process a surprisingly quiet season. In conversation with FashionUnited, Tiffany Hsu, chief buying officer at Mytheresa, reflects on the autumn/winter 2026 season. She explains which trends, collections and runway moments are particularly relevant...

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Fashion |In Pictures

Fall/Holiday 26 trend: Tactile outerwear from Prada, Dries Van Noten, Chloé and more

In a digital-first age, the physical sensation of touch has never been more important. For the Fall/Winter 2026 season, designers are responding by prioritizing tactile, textured fabrics for outerwear. Embracing a broader folkloric trend, many of this season's coats feature artisanal, hand-crafted patchwork designs that blend various contrasting...

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AW26 streetstyle: Denim trends in silhouette, wash and detail

Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...

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Fashion |In Pictures

FW26 Handbags: satchels from Prada, Balenciaga, Chanel and more

Handbags are often a brand's primary revenue driver, offering higher profit margins than clothing and reaching a much wider audience. Because of this, they are essential for steering seasonal collections and boosting overall sales. This importance was reflected on the FW26 runways, where designers showcased a wide variety of satchels, ranging...

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Individual and versatile: Denim trends for AW26 womenswear

Denim, with its roots in workwear, is often regarded as the basis of a simple everyday uniform, where volume, length and embellishment usually mark the greatest extremes. Yet the durable fabric offers more scope than it might initially suggest. Rather than revisiting the old question of whether women will wear skinny or wider trousers this...

Fashion |In Pictures

FW26 Women’s denim trend report: Diesel, Dior, Balenciaga and more

The big news in denim for FW26 is the return of the slim-leg jean, signaling a shift toward more refined silhouettes in ready-to-wear. The collection features a full spectrum of washes, from light blue to deep indigo, with a continued emphasis on distressing and abrasion. Embellishments like diamante and studs remain prominent, while the trend...

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Fashion |In pictures

AW26: Corsets and crinolines, the 18th century as a value driver

The autumn/winter 2026/2027 collections, presented during Paris Fashion Week in March 2026, revealed a common dynamic: the revival of 18th-century codes. These are not just a constant stylistic reference. They also offer a response to the current challenges in the luxury fashion sector. Three exhibitions (Palais Galliera, Musée des Arts Dé...

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Fashion

FW26 Trend: Military parade jackets, Khaite, Etro, Balmain and more

Building on the presence of military-inspired silhouettes in Pre-Fall 26, this direction strengthens into a key statement for FW26, merging decorative tailoring with a sense of authority and heritage. Structured shapes and the ornate detailing of ‘Napoleonic’ jackets align with the shift toward more expressive dressing, while remaining versatile...

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Retailers and trend experts share footwear trends for autumn 2026

The buying season for autumn 2026 is now largely complete. As the next season approaches, retailers are shifting their focus to adjustments and additional buying opportunities. The in-season period provides a chance to respond to rapidly changing demand, new trends and unexpected bestsellers. Which styles remain commercially reliable? Where is...

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Fashion

Shanghai Fashion Week: Tradition as a driving force for modernity

More than almost any other fashion week, Shanghai demonstrates how the trends of tomorrow become relevant through a country's cultural heritage. The autumn/winter 2026 collections of many emerging labels were particularly compelling because they were as rooted in the zeitgeist as they were in history. The city, too, continues to serve as a...

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Back to basics: The 'quiet' sophistication of the AW26 season

The autumn/winter 2026 season has concluded, leaving an unexpectedly quiet echo. After several cycles marked by sensational debuts from new creative directors and a near-constant rotation at the helm of luxury fashion houses, a calmer phase is now emerging. Many designers seem to have settled into their roles. This is reflected in collections...