Gaming news and archive

Champion and Fall Guys merge fashion and gaming in new collaboration

The intersection of fashion and gaming has become a powerful marketing strategy that can appeal to a wide range of audiences and generate significant buzz. The latest addition to the game is sportswear giant Champion, who have partnered with Fall Guys on a new capsule collection. The game Fall Guys, developed by Mediatonic and published by Epic...

Fashion Featured

Drest teams up with Copenhagen Fashion Week

Luxury styling mobile game Drest has teamed up with Copenhagen Fashion Week (CPHFW) to spotlight Nordic brands and designers showcasing at the bi-annual event. The collaboration features a series of in-game challenges on Drest highlighting brands and designers taking part in CPHFW, which runs from August 7 to 11, including Ganni, Stine Goya, and...

Culture

Ralph Lauren partners with G2 Esports on collaborative collection

Premium fashion brand Ralph Lauren has once again dipped its toes into the gaming world, now in a new collaboration with G2 Esports, a European entertainment agency. Through the partnership, Ralph Lauren has become the organisation’s exclusive fashion outfitter, dressing G2 athletes and creators alike, as well as offering the same collection to...

BusinessFeatured

Drest raises 15 million pounds in funding

Drest, the luxury mobile fashion, beauty and lifestyle game, has secured 15 million pounds in funding to continue developing its new product proposition, Drest 2.0. The investment round agreed with the family office of Drest co-founder and co-chair Graham Edwards, a well-known UK property entrepreneur, builds on the mobile gaming company’s...

Fashion |Beauty

Drest teams up with experimental beauty brand Bakeup

Luxury mobile fashion, beauty and lifestyle game Drest is partnering with digital-first beauty brand Bakeup to introduce its “most playful looks" into its Beauty Mode gameplay. Bakeup, founded by British celebrity makeup artist Jo Baker and LA-based musician Grace Gaustad, has worked with Drest to create seven looks that will be available in the...

Business

CLO Virtual Fashion and Epic Games snap up shares in each other

CLO Virtual Fashion, a digital garment solutions developer, and Epic Games, a video game and software company and creator of Unreal Engine, have announced that they have each purchased shares in one another. The move comes as the duo both look to accelerate digitalisation through the intertwining of fashion and entertainment. Speaking on the...

People

Drest names new chief financial officer

Luxury mobile fashion, beauty and lifestyle game Drest has named Henri Holm as its new chief financial officer as the company prepares for its next phase of worldwide expansion. Holm will join Drest’s executive team and will drive strategic choices as the mobile game aims to deliver “the second evolution of its core gaming product” as it pushes...

Fashion |In Pictures

Blvck Paris collaborates with Fortnite on clothing collection

Luxury lifestyle brand Blvck Paris, founded by French designer Julian O’hayon, has unveiled a capsule fashion and lifestyle collection in partnership with Epic Games’ Fortnite. Dedicated to devotes gaming fans, the Blvck x Fortnite collection features a sleek line-up of modern minimalist designs monochromatic colour palette, including T-shirts,...

Fashion |In Pictures Featured

Saul Nash ties fashion, cars and gaming together for new collaboration

British fashion designer Saul Nash, who won The Queen Elizabeth II Award earlier this year, has unveiled a limited-edition capsule collection with Mercedes-Benz and SK Gaming. The collaboration, celebrating the 25th anniversary of Mercedes-Benz eSports partner SK Gaming, features two limited-edition pieces designed by Nash, a jacket and a...

Business

Jen Lee launches AR game to display SS23 collection

Taiwanese designer Jen Lee has unveiled a gaming app to showcase her spring/summer 2023, with an added activation that took place at London’s Piccadilly Circus. The game, entitled ‘Love is the Answer’, utilises augmented reality (AR) in a setting dedicated to the brand’s own identity, available through a mobile app that can be downloaded on iOS...

Business

Revolve prepares for gaming world entry with Muus Collective partnership

Multibrand retailer Revolve looks set to enter the world of gaming as it strikes up a new strategic partnership with Muus Collective, an entertainment studio backed by Griffin Gaming Partners. As part of the collaboration, Revolve said it would be creating a fashion-centred Web3 mobile gaming experience that will aim to “revolutionise how...

Fashion |In Pictures

Burberry unveils collaboration with Minecraft

Burberry has unveiled a collaboration with the world’s most popular video game Minecraft that will allow consumers to physically and digitally immerse themselves “in a distinctly Burberry x Minecraft universe”. The collaboration will feature an in-game adventure from Burberry and Minecraft called ‘Burberry: Freedom to Go Beyond,’ alongside a...