Gaming news and archive

Drest teams up with experimental beauty brand Bakeup

Luxury mobile fashion, beauty and lifestyle game Drest is partnering with digital-first beauty brand Bakeup to introduce its “most playful looks" into its Beauty Mode gameplay. Bakeup, founded by British celebrity makeup artist Jo Baker and LA-based musician Grace Gaustad, has worked with Drest to create seven looks that will be available in the...

Business

CLO Virtual Fashion and Epic Games snap up shares in each other

CLO Virtual Fashion, a digital garment solutions developer, and Epic Games, a video game and software company and creator of Unreal Engine, have announced that they have each purchased shares in one another. The move comes as the duo both look to accelerate digitalisation through the intertwining of fashion and entertainment. Speaking on the...

People

Drest names new chief financial officer

Luxury mobile fashion, beauty and lifestyle game Drest has named Henri Holm as its new chief financial officer as the company prepares for its next phase of worldwide expansion. Holm will join Drest’s executive team and will drive strategic choices as the mobile game aims to deliver “the second evolution of its core gaming product” as it pushes...

Fashion |In Pictures

Blvck Paris collaborates with Fortnite on clothing collection

Luxury lifestyle brand Blvck Paris, founded by French designer Julian O’hayon, has unveiled a capsule fashion and lifestyle collection in partnership with Epic Games’ Fortnite. Dedicated to devotes gaming fans, the Blvck x Fortnite collection features a sleek line-up of modern minimalist designs monochromatic colour palette, including T-shirts,...

Fashion |In Pictures Featured

Saul Nash ties fashion, cars and gaming together for new collaboration

British fashion designer Saul Nash, who won The Queen Elizabeth II Award earlier this year, has unveiled a limited-edition capsule collection with Mercedes-Benz and SK Gaming. The collaboration, celebrating the 25th anniversary of Mercedes-Benz eSports partner SK Gaming, features two limited-edition pieces designed by Nash, a jacket and a...

Business

Jen Lee launches AR game to display SS23 collection

Taiwanese designer Jen Lee has unveiled a gaming app to showcase her spring/summer 2023, with an added activation that took place at London’s Piccadilly Circus. The game, entitled ‘Love is the Answer’, utilises augmented reality (AR) in a setting dedicated to the brand’s own identity, available through a mobile app that can be downloaded on iOS...

Business

Revolve prepares for gaming world entry with Muus Collective partnership

Multibrand retailer Revolve looks set to enter the world of gaming as it strikes up a new strategic partnership with Muus Collective, an entertainment studio backed by Griffin Gaming Partners. As part of the collaboration, Revolve said it would be creating a fashion-centred Web3 mobile gaming experience that will aim to “revolutionise how...

Fashion |In Pictures

Burberry unveils collaboration with Minecraft

Burberry has unveiled a collaboration with the world’s most popular video game Minecraft that will allow consumers to physically and digitally immerse themselves “in a distinctly Burberry x Minecraft universe”. The collaboration will feature an in-game adventure from Burberry and Minecraft called ‘Burberry: Freedom to Go Beyond,’ alongside a...

Fashion

Depop brings thrifting to The Sims in new collaboration

Resale marketplace Depop has revealed a new collaboration with The Sims 4, as the popular game releases its new High School Years Expansion Pack. A handful of selected Depop sellers have created in-game pieces, available to buy at the game’s new thrift store and boba tea hangout, ThriftTea. Looks draw inspiration from the currently sought after...

Business

Sephora relaunches virtual gaming experience, Sephoria

Beauty retailer Sephora has announced its virtual gaming experience, Sephoria, will be returning, once again allowing users to explore its brand through an online world. Set to take place September 18, the ‘Sephoria: Virtual House of Beauty’ event will provide the option to explore an interactive beauty house, with multiple rooms that highlight...

Business

Burberry partners with Gen.G on educational gaming content series

British heritage brand Burberry has taken its first steps into the esports world through a new partnership with gaming organisation Gen.G. The duo will be launching a four-part educational content series that aims to champion women and the importance of inclusivity in gaming, as part of the organisation’s ‘NetWork: Inspire’ programme. The...

Business

Yeezy Gap and Balenciaga launch digital game

As part of the Yeezy Gap and Balenciaga collaboration, the duo will be launching a new digital game concept that will bring to life the virtually rendered avatars seen in the brands’ collection debut. Available to play through the Yeezy Gap website, the game sees users become an avatar and enter the Yeezy Gap Engineered by Balenciaga world. On...