Resale marketplace Depop has revealed a new collaboration with The Sims 4, as the popular game releases its new High School Years Expansion Pack. A handful of selected Depop sellers have created in-game pieces, available to buy at the game’s new thrift store and boba tea hangout, ThriftTea. Looks draw inspiration from the currently sought after...
Aug 16, 2022
Beauty retailer Sephora has announced its virtual gaming experience, Sephoria, will be returning, once again allowing users to explore its brand through an online world. Set to take place September 18, the ‘Sephoria: Virtual House of Beauty’ event will provide the option to explore an interactive beauty house, with multiple rooms that highlight...
Aug 11, 2022
British heritage brand Burberry has taken its first steps into the esports world through a new partnership with gaming organisation Gen.G. The duo will be launching a four-part educational content series that aims to champion women and the importance of inclusivity in gaming, as part of the organisation’s ‘NetWork: Inspire’ programme. The...
Aug 1, 2022
As part of the Yeezy Gap and Balenciaga collaboration, the duo will be launching a new digital game concept that will bring to life the virtually rendered avatars seen in the brands’ collection debut. Available to play through the Yeezy Gap website, the game sees users become an avatar and enter the Yeezy Gap Engineered by Balenciaga world. On...
Jul 22, 2022
Heritage apparel brand Champion has unveiled a hoodie capsule collaboration with esports performance brand Fnatic. The capsule collection fuses the worlds of fashion and esports, explains Champion, and is a limited-edition drop featuring 400 hoodies in black and white centred around the elemental concepts of earth, air, fire and water. Each...
Jul 1, 2022
Burberry has unveiled its second NFT collection with Mythical Games in its flagship title, Blankos Block Party, and its plans to open a bespoke social space within the game where players “can come together and enjoy a unique virtual experience”. The limited-edition Burberry Blanko NFT, which takes the form of a unicorn named Minny B, has been...
Jun 20, 2022
Luxury mobile fashion game Drest has announced an exclusive beauty collaboration with global hair colour expert Josh Wood to lead all hair colour direction within the styling app. As part of the partnership, Wood will be Drest’s permanent hair colour expert, working with the game’s in-house avatar team to bring “a new level of fashion...
Jun 9, 2022
Have you bought digital garments for your avatar yet? Would you like to? You need to listen to this! Moin Roberts-Islam is the Technology Development Manager at the Fashion Innovation Agency, at the London College of Fashion, and he’s here to answer all our questions on how digital fashion works, why it’s exploding, what brands are doing, how...
Apr 26, 2022
Sports and fashion management firm IMG has established a strategic partnership with The World Esports Federation (GEF) that will see it collaborate on esports services and gaming events. IMG, which operates with the likes of New York Fashion Week and most recently signed a licensing agreement to grow Laura Ashley on a global scale, hopes to...
Apr 22, 2022
In its bid to keep moving forward in the digital world, Tommy Hilfiger has launched a new gaming-centred initiative to empower creatives in the gaming world. Team Tommy, a group of eight handpicked international gamers, will represent the gaming community through multiple streaming and entertainment platforms. Each already boasting significant...
Mar 3, 2022
Digital fashion is starting to make a big impact on the fashion industry. A lot of extremely innovative work is being done in that particular segment of the industry, but there is still a disparity with its widespread applications. In order to change this, experts are talking about the necessity of gamified environments. Gamification in itself...
Feb 23, 2022
Lisa Bridgett has been named the new CEO of luxury fashion styling game Drest as founder Lucy Yeomans begins a new position. Yeomans, who launched Drest in 2019, is becoming co-chair, and will also step into the role of chief brand and product officer, where she will spearhead Drest’s strategic product, partnerships, brand and creative...
Feb 11, 2022
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