Ganni news and archive

Ganni co-founder talks trials and triumphs of material innovations

Nicolaj Reffstrup, the co-founder and former CEO of Danish label Ganni, is betting on the potential of innovative materials to clean up the fashion industry, and believes collaboration between brands and start-ups will play a pivotal role in achieving that. At the Global Fashion Summit in late June, Ganni showcased a “carbon-negative cellulosic...

Fashion

Ganni and Polybion unveil new bacterial cellulose-made blazer

Danish fashion brand Ganni has teamed up with Polybion to create a new bio-leather blazer made entirely from Celium™, a new material made from bacterial cellulose. Crafted from fruit waste in Polybion’s factory in Irapuato, Mexico, Celium™ is a high-performing substitute to animal and plastic leather—the first of many solutions from the biotech...

Fashion Featured

Ganni and Rubi debut carbon-made yarn

Danish fashion brand Ganni and California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, debut the first-ever yarn made directly from carbon emissions through a fully enzymatic process. The yarn, which is carbon-made and water and land neutral, was unveiled at the Global Fashion Summit in Copenhagen, and marks phase two...

Fashion Featured

Plus size, large sizes or size inclusive? This is what's going on in the plus-size fashion market

In recent years, the #bodypositivity movement has only grown stronger and calls for inclusivity have become louder. Among other things, the movement ensured that, mainly women, with larger sizes are slowly but surely becoming more prominent in the fashion industry. But a magazine cover featuring someone who is not size zero does not mean that...

Fashion Featured

Ganni introduces in-house recycling scheme to repurpose fabric waste

Danish fashion brand Ganni is introducing a new in-house recycling initiative to recycle its cut-off production scraps into new clothing. The affordable luxury brand explained that T-shirts are one of its key product categories, however, conventional production methods create up to 20 percent cut-off waste, meaning that Ganni produces 12 tonnes...

BusinessFeatured

Ganni, Reformation, and Patagonia join Rubi pilot to decarbonise fashion

California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its initial strategic pilot project. The latest round of funding was led by Talis Capital,...

Fashion

Ganni launches sportswear line, Ganni Sport

Ganni has unveiled a new sportswear line as part of the brand’s expansion into the athleisure apparel market. Set to launch in February 2023, Ganni Sport comprises 30 high-performance sport styles, each made with recycled nylon and polyester, as stated in a press release. It builds on the Danish brand’s already evident efforts within sportswear,...

Fashion

Ganni unveils new bag made from orange and cacti waste

Danish fashion brand Ganni showcased the ‘Bou’ bag made from orange and cacti waste and recycled plastic as part of its commitment to phase out virgin leather from all its products by the end of 2023. The ‘Bou’ bag is described as the brand’s new hero product and was unveiled during Ganni’s autumn/winter 2023 show at Copenhagen Fashion Week. The...

People

Ganni names first chief brand officer

Danish fashion brand Ganni has appointed Priya Matadeen as its first chief brand officer, effective from January 4. Matadeen, who joins from Dazed Media, where she served as managing director, will be responsible for leading all brand and communications-led departments. Based out of the Ganni London office, Matedeen will also work closely with...

Fashion |In Pictures Featured

Barbour launches collaboration with Ganni

British heritage and lifestyle brand Barbour has launched its first collaboration with Copenhagen-based fashion label Ganni. The collaboration comes in two parts, a nine-piece ready-to-wear mainline collection alongside a Ganni x Barbour ‘Re-loved’ capsule featuring 50 exclusive upcycled and reworked outerwear pieces, some of which made their...

Business

Ganni achieves B Corp certification

Danish fashion brand Ganni has announced it has received B Corp certification, achieving 90.6 points in its application process. The acknowledgement credits the brand with making steps towards “tangible change” within the fashion industry following an assessment involving 300 questions that covered each aspect of the business. According to the...

Fashion

Denmark’s Ministry of Environment wants companies to embrace circularity

The Ministry of Environment in Denmark has announced a sectoral agreement within the fashion and textile industry to require companies to recycle and use more recycled materials by 2030, as it looks to make the Danish textile industry more circular. Ten Danish clothing and textile companies, including Ganni, Bestseller, and Aiayu, and three...