Gap news and archive

Gap to return to UK retail, plots three new standalone stores

Gap is set to return to brick-and-mortar retail in the UK with the opening of three new standalone stores. According to Drapers, the brand, which had shuttered its UK and Ireland stores back in 2021, has plotted new locations across London in a bid to grow and elevate its store footprint in the region. Its new sites are located in Westfield...

Member

Business

Gap Inc. launches cross-brand content creator & social media advocacy platform

Gap Inc. has launched a new creator affiliate and advocacy platform, in line with the advancement of its digital-first strategy and brand reinvigoration efforts. Over the years, Gap Inc.'s brands have linked fashion and culture through thoughtful storytelling. Recently, its media campaign "Better in Denim" became Gap's most successful social...

Fashion |In Pictures

Gap teams up with New York-based designer Sandy Liang

American retailer Gap has unveiled a new collaboration with New York-based designer Sandy Liang, inspired by “modern girlhood and self-expression”. The limited-edition collection for women and kids launches on October 10 and is rooted in a shared nostalgia, merging Gap’s heritage and timeless aesthetic with Liang’s signature feminine edge,...

Member

Business

Banana Republic acquires fan-built brand archive, launches vintage platform

Banana Republic is honing in on its past. The Gap-owned brand is hoping to bring its history into a fresh light for a new generation through the acquisition of a fan-built archive, ‘Abandoned Republic’. The digital platform, curated by archivist Robyn Adams, exhibits a selection of memorabilia, including illustrated catalogues and original store...

Featured

People

Gap Inc. adds music industry leader Jody Gerson to board

Gap Inc. has appointed Jody Gerson, the chairman and CEO of Universal Music Publishing Group (UMPG), to its board of directors, effective immediately. Gerson is recognised as a trailblazer in the music and entertainment industry, with over three decades of experience leading digital transformation and championing creativity and innovation. She...

FeaturedMember

Business

Gap Q2 sales remain flat, led by three largest brands

US-based retailer Gap Inc. reported flat net sales for the second quarter to August 2, 2025, amounting to 3.7 billion dollars. Comparable sales were up 1 percent year-over-year (YoY), reflecting the sixth consecutive quarter of positive growth. Store sales saw a 1 percent decrease, while online sales rose 3 percent and accounted for 34 percent...

People

Maggie Gauger to lead Athleta as global brand president and CEO

Gap Inc.has announced a leadership transition for its Athleta brand, with Maggie Gauger appointed as global brand president and CEO, effective August 1, 2025. Gauger succeeds Chris Blakeslee, who will step down from his role but remain with the company as an advisor to ensure a seamless transition. Richard Dickson, CEO of Gap Inc., expressed...

People

Gap Inc. appoints head of communications

Gap Inc. (Gap), the US fashion company behind brands such as Old Navy, Gap, Banana Republic and Athleta, welcomes Mame Annan-Brown as head of communications and executive vice-president. This is a newly created role, according to the company's press release. As a member of the executive team, Annan-Brown will oversee communications, the Gap...

Member

Business

Gap, Houdini and Target partner with Syre on commercial launch of circular polyester

Textile-to-textile recycling firm Syre has established a strategic partnership with Gap Inc., Houdini Sportswear and Target ahead of the commercial launch of its circular polyester product. All of the companies have agreed, within their own capabilities, to utilise the company’s polyester, furthering both Syre’s mission of reaching a broader...

Fashion |In Pictures

Gap unveils golf-inspired collaboration with Malbon

American retailer Gap is launching a golf-inspired capsule collection with Los Angeles-founded golf lifestyle brand Malbon Golf that aims to celebrate “individuality and timeless style across generations”. The Gap x Malbon collection launches on June 6 and blends Malbon's signature golf aesthetic with prep-inspired Gap essentials, offering...

FeaturedMember

Business

Gap posts strong Q1, maintains optimistic outlook despite tariff uncertainty

Apparel retailer Gap Inc., parent to Old Navy, Gap, Banana Republic, and Athleta, announced net sales of 3.5 billion dollars, a 2 percent increase for its first quarter ended May 3, 2025. Comparable sales also rose by 2 percent year-over-year. Online sales increased 6 percent and represented 39 percent of total net sales, while store sales...

Featured

Fashion |In Pictures

Gap’s transformation continues with a new premium offering

American fashion and lifestyle brand Gap, known globally for its heritage casual wear, is launching a new premium and elevated offering GapStudio, which will offer the brand’s “highest expression of style, craftsmanship and quality”. Since fashion designer Zac Posen, known for his red carpet and couture approach to fashion, was appointed...