Gen Z news and archive

Urban Outfitters continues to elevate its retail experience for Gen Z with "UO Haul" launch

Urban Outfitters continues to invest in elevating its retail experience for Gen Z through the launch of its latest omnichannel campaign, "UO Haul." Described as a "360-degree customer experience designed to support students through one of the most defining chapters of their lives," the new campaign centers on Gen Z's currently graduating,...

Podcast

Podcast: Outfits that both Millenials and Gen Z can agree on

This week's "Nothing to Wear" episode features the host, in conversation with social media star Liv James, exploring matching sets, sheer skirts, and the ongoing fashion debate between Gen Z and millennials. They challenge the notion of age-related clothing restrictions and discuss how both generations can find inspiration in each other's style.

Featured

Fashion

How fashion brands can win in the age of infinite scrolling

The rise of short-form content has fundamentally reshaped consumer behavior, presenting both challenges and opportunities for fashion brands vying for attention in an oversaturated digital landscape. Cristiano Winckler, from Somebody Digital, shares with FashionUnited how brands can navigate this reality and leverage scrolling habits to their...

Fashion

Gen Z and millennials prioritising quality and sustainability for luxury purchases

Gen Z and millennial consumers are driving a shift towards “accessible luxury,” prioritising quality, sustainability and a secure, seamless shopping experiences, according to new research from Tink, the payment services and open banking platform. The research, conducted by Censuswide in the UK, shows that Gen Z and millennial consumers, who...

Retail

Online retail study reveals generational shifts in shopping preferences

A comprehensive survey by SmartBuyGlasses has unveiled significant shifts in US consumer behaviour that could reshape fashion retail strategies. Counter to conventional wisdom, younger consumers (20-34) demonstrate lower online shopping frequency than their older counterparts, though their influence on family purchasing decisions remains...

FeaturedMember

Business

'Fashion Future': What do younger generations demand from the fashion industry?

Fashion has always been obsessed with youth, but while designers look to the younger generation as a source of inspiration, the generation they are courting is rarely represented when it comes to concrete questions and decisions. Trend seminars and retail conferences repeatedly emphasize the importance of attracting Generation Z - born between...

Fashion

Gen Z redefining luxury watch trends

Generation Z consumers, born between 1997 and 2012, are “making waves” in the pre-owned luxury watch sector, according to new research from pre-owned watch specialist Watchfinder & Co. The research, looking into the purchasing habits of Gen Z consumers in the UK, found that this generation is redefining luxury watch trends, as over half (54...

Featured

Retail

Gen Z pioneers digital resale economy

A new wave of teenage entrepreneurs is transforming online marketplaces, with over 400,000 US teenagers generating income by selling second-hand items, according to recent research by Whop. The study of 1,655 teenagers aged 12-18 reveals a sophisticated digital economic landscape. Clothing resale emerges as the most prominent income stream, with...

Featured

Retail|Interview

The high street's digital-physical fusion: How Gen Z is reshaping retail

As Britain's high streets navigate an era of profound transformation, new research suggests younger consumers are far from abandoning physical retail — they are instead driving its evolution toward experience-led commerce. To understand this shifting landscape, FashionUnited spoke with Dan Edelman, Vice President and General Manager of UK...

The Gen Z dilemma: eco-conscious but addicted to fast fashion

One of the most-read articles on FashionUnited in October was about unauthorised Shein outlets -- pop-up shops that pretend to be by the Chinese internet giant but are simply riding on the brand's popularity. Pop-up shops opened in Dutch cities such as Arnhem, Utrecht and Rotterdam, offering clothes at extremely low prices. These shops have been...

FeaturedMember

Business

Launchmetrics: Premium brands come out on top in evolving Gen Z interests

Gen Z consumers continue to be the talk of the town for fashion brands, many of whom look to target this tech-savvy consumer in what has become an increasingly competitive market. In order to gauge where such brands stand, analytics platform Launchmetrics has released a detailed report on which brands are making it – and which ones are not...

Featured

Retail

Gen Z's top fashion brands of 2023

Generation Z, often referred to as Gen Z, represents a distinct departure from the fashion sensibilities of previous generations. This demographic, born between 1997 and the early 2010s, now comprises about 30 percent of the global population. Unsurprisingly their approach to fashion has been profoundly influenced by their upbringing in a...