Gen Z news and archive

Hyper-personalised and tech-centric: Gen Z seek experiences beyond retail in stores

A new report by American Express has unveiled what British high streets may look like when adapting to the expectations of the Gen Z consumer group over the next 25 years. According to the data, much of this demographic – shoppers up to 28 years old – are seeking out features beyond retail from stores, expressing a desire for social hubs in...

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Business

Why retail’s future depends on loyalty, not discounts

Black Friday and its many global offshoots are no longer the shopping phenomena they once were. Participation remains high, but enthusiasm is fading. According to new YouGov data, 35 percent of British consumers say they are less interested in mega sales than they were a few years ago. The reasons are telling: 63 percent cite misleading...

Fashion |Report

Gen Z pave the way for resale fashion going mainstream in the US

The secondhand market for fashion in the United States is booming, as 93 percent of consumers have purchased a secondhand item over the past year, according to the 2025 Recommerce Report by OfferUp in partnership with GlobalData, and Gen Z is reportedly at the forefront of this growth. Secondhand shopping has reached mainstream acceptance, with...

Fashion

Hollister partners with Crocs for limited-edition collection

American teen retailer Hollister has partnered with footwear brand Crocs to create a limited-edition, collaborative collection for fall. The Hollister x Crocs Dream Drop collection features matching Hollister fleece sets and Crocs’ signature clog for men and women. The women’s option includes a set made from Hollister Feel Good fabric in lilac...

Retail

Urban Outfitters partners with Levi's for second On Rotation in-store experience

Urban Outfitters has partnered with denim brand Levi’s to launch the second season of its immersive in-store experience, On Rotation. An ever-evolving retail concept, the new destination offers a mix of Levi’s iconic styles through the lens of UO’s unique perspective. Available online and in five select Urban Outfitters locations until September...

Retail

Bath & Body Works to offer its products in more than 600 college campuses nationwide

Bath & Body Works is going where its consumers are this fall - college. The personal care and home fragrance retailer is testing a new distribution strategy to reach younger shoppers and is now selling products in more than 600 campus stores. Launching right in time for the back-to-school season, the rollout marks the first time the retailer has...

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Fashion

G2 and Smiley tap into Gen Z’s gaming-fashion nexus with collab

In an era where digital identity holds as much sway as physical presence, esports giant G2 Esports and the iconic pop symbol Smiley have joined forces to launch a limited-edition capsule collection targeting a generation where gaming and fashion increasingly overlap. The collaboration marks a first for Smiley, both in the esports space and in...

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Fashion |Report

New Stitch Fix research highlights challenges of summer workwear dress codes

With temperatures hitting over 100 degrees Fahrenheit this week, the urge to wear a slip dress or flipflops to work increases, until traditional office dress codes come to mind, that is. A recent survey from Creative Access, a diversity and inclusion social enterprise, underscores this uncertainty when it comes to summer workwear: 82 percent of...

Fashion |In Pictures

Pacsun launches new premium menswear line: Field of Study by Pacsun

Californian lifestyle brand Pacsun has launched a new premium menswear line under the name Field of Study by Pacsun. Described as a "refined extension of the brand's core identity," the new line is inspired by elevated daywear favored by California's elite and upper class. Pacsun launches new premium menswear line: Field of Study by Pacsun...

Fashion Partner Content

Gen Z reintroduced by Future Snoops

Future Snoops’ Gen Z Reintroduced reveals that age-based consumer groups only share about 10 percent of the same wants, tastes, dislikes, and purchasing habits. Generation Z are digital natives with imagery and information at their fingertips and popular culture literacy that makes them challenging to pin down. Unlike their Millennial...

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Fashion

Cleats for the streets: is this the peak of the football trend?

Football boots are making a major comeback as Gen Z ventures onto the streets in cleated footwear. What’s driving this trend? Experts from Adidas and Zalando offer some insights. Football is once again playing a prominent role in fashion, influencing not only streetwear but also designer collections. Football shirts have become wardrobe staples,...

Fashion

Pinterest forecasts a boho revival and digital detox for Summer 2025

Pinterest’s 2025 Summer Trend Report signals a seasonal pivot towards rustic minimalism, nostalgia-fuelled fashion, and nature-led lifestyle choices, as digital-weary consumers—led by Gen Z—embrace tactile aesthetics and conscious escapes. The platform’s internal data reveals a dramatic uptick in searches for “digital detox” (+72 percent) and...