Gen Z news and archive

Launchmetrics: Premium brands come out on top in evolving Gen Z interests

Gen Z consumers continue to be the talk of the town for fashion brands, many of whom look to target this tech-savvy consumer in what has become an increasingly competitive market. In order to gauge where such brands stand, analytics platform Launchmetrics has released a detailed report on which brands are making it – and which ones are not...

RetailFeatured

Gen Z's top fashion brands of 2023

Generation Z, often referred to as Gen Z, represents a distinct departure from the fashion sensibilities of previous generations. This demographic, born between 1997 and the early 2010s, now comprises about 30 percent of the global population. Unsurprisingly their approach to fashion has been profoundly influenced by their upbringing in a...

Fashion

Millennials and Gen Z to spread the cost of the holiday season

As the festive season looms, savvy Millennials and Gen Z are proactively navigating Christmas spending, according to a survey by RSM UK. The study, involving 1,000 consumers, reveals that 55 percent of Millennials and 52 percent of Gen Z plan to commence their Christmas shopping earlier to efficiently manage expenses and capitalize on...

Fashion |Interview

Allison's Archive: A glimpse into building a vintage business

From booming online marketplaces like The RealReal to social media-famous resellers, vintage fashion has been on a steady rise throughout the 2010s. As the trend cycle continues to favour fashion of the past, vintage has even trickled up into the luxury fashion world. Allison Dickerman launched Allison’s Archive in 2022 after working in...

RetailFeatured

'From hype to hyper-shopping': Gen Z consumer trends

Every metropolis is now familiar with the latest phenomenon: TikTok queues. Perhaps you didn't know it was called that yet, but you've probably seen them – in the media, or in real life. The long queues with - especially - young people who travel from city to country for a viewing visit and purchase at that one special catering or retail store,...

Fashion

Social media drives Gen Z shopping habits

LTK, the creator-guided shopping platform, has revealed that influencers are driving the majority of Gen Z’s shopping decisions, with 79 percent stating that their shopping originates from social media. According to LTK’s latest ‘Gen Z Shopping Study,’ social commerce has a major impact on Gen Z shopping behaviours, both online and in-store,...

Fashion |Beauty

H&M Beauty is launching a Gen Z skincare and bodycare range

H&M Beauty is launching an exclusive collection of 10 everyday vegan essentials for Gen Z consumers, from a frictionless razor to a body moisturiser, with prices starting at 2.99 pounds. The brand is called OHH! (Oh Hey Hero) and has been designed to offer “an honest and modest curation of products that make life a little easier and whole lot...

Fashion |In Pictures Featured

Adidas unveils first new label in five decades

German sportswear giant Adidas is launching its first new label in fifty years, born from “sport worn for style” aimed at Gen Z consumers and has signed up actress Jenna Ortega as its new brand ambassador. The new label, called ‘Adidas Sportswear,’ centres around “everyday moments and occasions” and has been designed to complement the brand’s...

Fashion Featured

Gen Z driving the second-hand luxury watch market

Swiss watches are in high demand these days, but sales of second-hand timepieces are also booming, driven by Generation Z buyers who want luxury goods but are also sustainability-minded. The global second-hand watch market is estimated at nearly 20 billion Swiss francs (21.7 billion dollars) and could reach 35 billion francs by 2030, according...

Culture

Most fashionable TV shows of 2022

That the content in movies, TV and now streaming services influences people’s fashion choices is no secret - shows like Sex and the City and Gossip Girl have proven that. In fact, popular series like Friends and others have long been hotbeds for the clever marketing of all kinds of products. But when it comes to fashion, shows work well as...

Fashion Featured

Millennials and Gen Z driving the demand for metaverse fashion

Millennial and Gen Z consumers are leading the way when it comes to buying fashion in the metaverse, according to new research from Centra, the headless commerce platform for fashion and lifestyle brands. The research of more than 2,000 UK shoppers revealed that just 9 percent of Brits across all age demographics have bought fashion in the...

Fashion

Karl Lagerfeld launches new jeans brand for Gen Z shoppers

Karl Lagerfeld has introduced a new jeans brand to its assortment, with products directed at the Gen Z consumer group. With its debut spring 2023 spring collection, ‘Karl Lagerfeld Jeans’ aims to celebrate individuality and self-expression, with styles that the brand said have been made from “more sustainable fabrics and manufacturing techniques...