Gen Z news and archive

New Stitch Fix research highlights challenges of summer workwear dress codes

With temperatures hitting over 100 degrees Fahrenheit this week, the urge to wear a slip dress or flipflops to work increases, until traditional office dress codes come to mind, that is. A recent survey from Creative Access, a diversity and inclusion social enterprise, underscores this uncertainty when it comes to summer workwear: 82 percent of...

Fashion |In Pictures

Pacsun launches new premium menswear line: Field of Study by Pacsun

Californian lifestyle brand Pacsun has launched a new premium menswear line under the name Field of Study by Pacsun. Described as a "refined extension of the brand's core identity," the new line is inspired by elevated daywear favored by California's elite and upper class. Pacsun launches new premium menswear line: Field of Study by Pacsun...

Fashion Partner Content

Gen Z reintroduced by Future Snoops

Future Snoops’ Gen Z Reintroduced reveals that age-based consumer groups only share about 10 percent of the same wants, tastes, dislikes, and purchasing habits. Generation Z are digital natives with imagery and information at their fingertips and popular culture literacy that makes them challenging to pin down. Unlike their Millennial...

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Fashion

Cleats for the streets: is this the peak of the football trend?

Football boots are making a major comeback as Gen Z ventures onto the streets in cleated footwear. What’s driving this trend? Experts from Adidas and Zalando offer some insights. Football is once again playing a prominent role in fashion, influencing not only streetwear but also designer collections. Football shirts have become wardrobe staples,...

Fashion

Pinterest forecasts a boho revival and digital detox for Summer 2025

Pinterest’s 2025 Summer Trend Report signals a seasonal pivot towards rustic minimalism, nostalgia-fuelled fashion, and nature-led lifestyle choices, as digital-weary consumers—led by Gen Z—embrace tactile aesthetics and conscious escapes. The platform’s internal data reveals a dramatic uptick in searches for “digital detox” (+72 percent) and...

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Retail

Urban Outfitters continues to elevate its retail experience for Gen Z with "UO Haul" launch

Urban Outfitters continues to invest in elevating its retail experience for Gen Z through the launch of its latest omnichannel campaign, "UO Haul." Described as a "360-degree customer experience designed to support students through one of the most defining chapters of their lives," the new campaign centers on Gen Z's currently graduating,...

Podcast

Podcast: Outfits that both Millenials and Gen Z can agree on

This week's "Nothing to Wear" episode features the host, in conversation with social media star Liv James, exploring matching sets, sheer skirts, and the ongoing fashion debate between Gen Z and millennials. They challenge the notion of age-related clothing restrictions and discuss how both generations can find inspiration in each other's style.

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Fashion

How fashion brands can win in the age of infinite scrolling

The rise of short-form content has fundamentally reshaped consumer behavior, presenting both challenges and opportunities for fashion brands vying for attention in an oversaturated digital landscape. Cristiano Winckler, from Somebody Digital, shares with FashionUnited how brands can navigate this reality and leverage scrolling habits to their...

Fashion

Gen Z and millennials prioritising quality and sustainability for luxury purchases

Gen Z and millennial consumers are driving a shift towards “accessible luxury,” prioritising quality, sustainability and a secure, seamless shopping experiences, according to new research from Tink, the payment services and open banking platform. The research, conducted by Censuswide in the UK, shows that Gen Z and millennial consumers, who...

Retail

Online retail study reveals generational shifts in shopping preferences

A comprehensive survey by SmartBuyGlasses has unveiled significant shifts in US consumer behaviour that could reshape fashion retail strategies. Counter to conventional wisdom, younger consumers (20-34) demonstrate lower online shopping frequency than their older counterparts, though their influence on family purchasing decisions remains...

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Business

'Fashion Future': What do younger generations demand from the fashion industry?

Fashion has always been obsessed with youth, but while designers look to the younger generation as a source of inspiration, the generation they are courting is rarely represented when it comes to concrete questions and decisions. Trend seminars and retail conferences repeatedly emphasize the importance of attracting Generation Z - born between...

Fashion

Gen Z redefining luxury watch trends

Generation Z consumers, born between 1997 and 2012, are “making waves” in the pre-owned luxury watch sector, according to new research from pre-owned watch specialist Watchfinder & Co. The research, looking into the purchasing habits of Gen Z consumers in the UK, found that this generation is redefining luxury watch trends, as over half (54...