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Wrangler chooses Genesco for design and distribution of footwear line

Denim brand Wrangler wants to expand its presence in the footwear market. It has chosen to join the portfolio of wholesale distributor Genesco. Genesco will design, source and market footwear for men, women and children under the Wrangler brand. The two have signed a multi-year licensing agreement for this purpose. The two American companies...

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Fashion

Johnston & Murphy unveils new look to transform perception

American heritage footwear and clothing brand Johnston & Murphy has launched a new brand campaign aimed at reshaping how customers think of the 174-year-old brand as it looks to inspire audiences and to show it is more than a dress shoe company. The Nashville-based brand, part of Genesco Inc., tapped creative agency Wolfgang to put a fresh lens...

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