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Fashion

Levi's to allow shoppers to customise their own 'greener' jeans

Amsterdam - Levi’s is launching a new feature on its website that will allow shoppers to customise their own pair of "greener" jeans using laser finishing technology. The feature, announced by Levi’s president of direct-to-consumer, Marc Rosen, on Wednesday at World Retail Congress, will allow online shoppers to design their own products from a...

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Fashion |INTERVIEW

'Eco laundry vending machines': A step towards a greener future?

While many people are aware that the fashion sector is an industry with a huge environmental footprint, far fewer know about the harmful effect that washing and drying our clothes also has on the environment. A 2010 study by the Guardian showed that 2.4 kilograms of CO2 are released during a standard 40 degrees celcius washing machine cycle...

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