Ground Up news and archive

Ground Up expands into hosiery via expansion of PepsiCo partnership

Footwear licensing firm Ground Up has expanded into hosiery after extending its existing partnership with PepsiCo through the addition of the Cheetos brand. The partnership, driven by licensing agent The Joester Loria Group, marks the first time Ground Up has ventured into the hosiery category, building on the firm’s ongoing evolution “from a...

Member

Fashion

Ground Up launches debut branded sneaker collection

Footwear manufacturer Ground Up International has launched its first-ever collection of own-branded sneakers for children. Available exclusively at Snipes, the development sees Ground Up moving away from solely producing licensed footwear for Disney, Nickelodeon, and Star Wars to introduce its own new and unique sneaker styles. Ground Up...