Guess Jeans news and archive

Guess Jeans partners with Hysteric Glamour for SS26 capsule collection

Guess Jeans has partnered with cult Japanese label Hysteric Glamour to create a special Spring/Summer 2026 collection that connects California surf & skate nostalgia with Tokyo’s counterculture appeal. Set to launch April 3, the collaborative collection is inspired by both brands’ legacies, reimagining archival designs and classic silhouettes...

Featured

Retail|In Pictures

In Pictures: Guess Jeans to open new 'homecoming' concept store in Los Angeles

Guess Jeans is set to open a new, two-story concept flagship store in Los Angeles as the brand celebrates its return to its Californian roots. Located at the intersection of Melrose and San Vicente in West Hollywood, the opening also marks a new chapter in Guess Jeans global retail expansion strategy. Officially opening its doors on January 31,...

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Fashion

Guess Jeans expands into eyewear

Though still in its infancy, Guess’ Guess Jeans label is already venturing into new territories. The denim-focused brand, launched early last year, is exploring the eyewear market for the first time with the launch of a dedicated collection. Created in partnership with eyewear group Marcolin, the inaugural line is designed to appeal to younger...

Retail|In Pictures

In Pictures: Guess Jeans opens first Asian flagship store in Tokyo

Guess Jeans has opened its first Asian flagship store in the fashion-centric neighbourhood of Harajuku, Tokyo. The opening of the four-storey location comes as part of wider expansion plans in Japan, currently being led by director of new business, Nicolai Marciano. To celebrate this next phase of global expansion, a series of local events...

Fairs

Trend: Guess Jeans and Kaporal usher in the revival of jeans at Who's Next

The January 2025 edition of the Parisian ready-to-wear show Who's Next, which has just closed its doors, has highlighted a new trend for autumn/winter 2025/2026, or rather the revival of an iconic item of women's, men's and unisex wardrobes: denim clothing, ushered in by specialists in the category like Guess Jeans, Kaporal, Wranger and Lee....

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Business

Guess partners with Tata CLiQ to launch Guess Jeans in India

American apparel company Guess Inc. has entered into a strategic long-term partnership with Tata Group’s ecommerce platform, Tata CLiQ, to launch Guess Jeans in India. Through this new partnership Guess Inc., which currently operates its Guess brand in India through its subsidiary Guess India Pvt Ltd, is set to expand the retail presence of...

Retail|In Pictures

In Pictures: A look inside the first Guess Jeans store worldwide

Guess Jeans is taking the first step towards its own retail network. Guess' sister brand has chosen Amsterdam as the location for its first own monobrand store. Each Guess Jeans shop will be "remarkably different" from those of big sister Guess, as per the press release. The opening in Amsterdam marks the beginning of a series of brand store...

Fairs

Guess Jeans launches at Pitti with dedicated exhibition

Guess has launched a new “sustainable” denim brand through a dedicated exhibition hosted at the ongoing Florentine trade show Pitti Uomo, taking place until January 12, 2024. Dubbed ‘Guess Jeans’, the label marks what the brand says is “a new era in denim”, a concept which it has aimed to highlight through an immersive exhibition at the trade...

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Business

Guess stakeholder calls for removal of co-founders following sexual assault allegations

Legion Partners Asset Management, a shareholder of fashion retailer Guess, has issued a public letter to the company’s board of directors calling for the removal of the brand’s co-founders and directors Maurice and Paul Marciano, following a string of sexual assault allegations against the latter. Note: This article contains brief descriptions...

Retail

Guess Jeans to expand ‘Farmers Market’ concept globally

Guess Jeans U.S.A., the incubator division of Guess?, Inc., has announced that it is expanding its newest ‘Farmers Market’ concept globally and that it is coming to London, Paris, Tokyo, Perth, Melbourne and Singapore. The ‘Farmers Market’ concept recently launched in Downtown Los Angeles in May and featured exclusive streetwear drops and...

Video

Video: GUESS Jeans Holiday 2017 Campaign feat. Camila Cabello

Camila Cabello returns for a second season as the face of the GUESS Jeans Holiday 2017 Campaign alongside model Alex Dellisola. Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc and shot by fashion photographer Tatiana Gerusova. Source: Guess, YouTube

Video

Video: GUESS Jeans Holiday 2017 Campaign feat. Camila Cabello

Singer/songwriter Camila Cabello returns for a second season as the face of the GUESS Jeans Holiday 2017 Campaign alongside model Alex Dellisola. Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc and shot by fashion photographer Tatiana Gerusova, the duo use Hollywood’s iconic Chateau Marmot Hotel as their playground. Source:...