Guram Gvasalia news and archive

Vetements’ Guram Gvasalia reveals collaboration with Madonna

Guram Gvasalia has revealed that he and his brand Vetements have been working with Madonna on costumes for the ‘Vogue’ singer’s upcoming Celebration Tour. In an Instagram post, Gvasalia thanked the performer for the last months, and unveiled what appeared to be a co-branded label donning both Vetements’ and Madonna’s names. The post read: “...

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Fashion

VTMNTS to show first catwalk presentation during Paris Men's Fashion Week

VTMNTS, the Swiss-based off-shoot fashion label from the founders of Vetements, will debut its first catwalk show during men’s fashion week in Paris this January. France’s fashion council FHCM published the preliminary men’s AW22 calendar, which takes place from 18 to 23 January. It will be VTMNTS second collection, with the first pieces from...

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Vetements co-founder Guram Gvasalia appointed creative director

Guram Gvasalia, the co-founder and CEO of Zurich-based streetwear brand Vetements, is to take on the additional position of creative director. Announcing the news on Instagram, the 40-year-old said: “Everything has its time. It is time for me to come out! From AH22/23 collection, I took over the brand and decided to step in as creative director...

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Fashion

Vetements to introduce new fashion brand

Something new is afoot. Vetements is set to debut a new fashion brand on July 22 as the company works to take itself into a new era. The brand recently released a short teaser video for the brand instead of a new collection as part of the mostly digital Paris Men’s Fashion Week. Guram Gvasalia, the cofounder of Vetements, hasn’t revealed the...