H&M news and archive

Strong interest in new H&M bonds, 500 million euros raised

H&M Group has issued new bonds for the first time in two years. This secured the group long-term financing and raised 500 million euros. Investor interest was high, with demand seven times higher, the group reports. In brief: A bond is a loan a company takes out from investors. This money is repaid at a later date. By issuing bonds, a company...

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Business

AI in fashion: H&M’s chief creative officer Jörgen Andersson on the Digital Twin journey

Artificial intelligence (AI) is rapidly reshaping the fashion industry. While some companies wait and see, others are taking bold steps forward. At H&M, one of the world’s largest fashion retailers, Chief Creative Officer Jörgen Andersson is exploring how AI can support creativity, most notably through the creation of digital twins. In this...

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Fashion

Glenn Martens gives H&M bestsellers a new twist

Around a year ago, H&M announced its collaboration with Glenn Martens. Now, the Swedish fashion retailer and the Belgian designer are offering a first glimpse into the upcoming collection. “I firmly believe this is one of the most creative collaborations we have ever done,” said Ann-Sofie Johansson, creative advisor at H&M. “Glenn is a true...

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Business

Circ announces first sourcing partnership with H&M

Circ, the only textile-to-textile recycler capable of taking polycotton blends and fully recovering both the polyester and the cellulose for reuse, is collaborating with the H&M Group. The move will see H&M incorporating Circ’s recycled fibres from polycotton textile waste into its product offerings for the first time. The first products will...

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Retail

H&M targets emerging markets as US and European demand softens

Fashion retailer H&M is actively seeking to expand into emerging markets such as Brazil and India, according to CEO Daniel Erver, as consumer spending weakens in its core European region and U.S. tariffs impact demand in its second-largest market. “In some of these markets that we haven’t really penetrated… we see a bigger opportunity for...

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H&M's Q3 sales fall but profit rises due to cost cuts

Swedish fashion group Hennes & Mauritz AB (H&M) experienced a decline in sales in the third quarter of the 2024/25 financial year. The company did, however, manage to significantly increase its profit. This was announced in a business report published on Thursday by the parent company of brands such as H&M, Cos, Monki, Weekday, & Other Stories...

Fashion |In Pictures

In Pictures: H&M returns to London Fashion Week with starstudded show

H&M made its return to the London Fashion Week runway through a show reliant on star power and cultural evolution. The Swedish fashion giant took to 180 The Strand for its ‘H&M&180: The London Issue’ event, where it ventured beyond the traditional catwalk to also offer an evening of wider entertainment for its 700 guests. While panel talks were...

Retail

Arket opens first store in Ireland

Arket is venturing into the retail landscape of Ireland. The H&M-owned brand has unveiled its first physical store in the region. Located at 60 Dawson Street in Dublin, the 810 square metre space spans two floors. Within the store, Arket stocks a full assortment of ready-to-wear and accessories for both men and women, as well as childrenswear,...

People

H&M names new managing director of UK and Ireland operations

Global Swedish fashion retailer H&M has appointed Karen O’Rourke as its new managing director for H&M UK & Ireland, succeeding Henrik Nordvall. O’Rourke, who has more than 25 years of experience at H&M, will oversee approximately 7,000 colleagues, more than 200 physical stores in the UK and Ireland region, as well as the digital platforms in one...

Retail|In pictures

H&M opens new flagship in Le Marais, Paris

Opened on Thursday, September 4, 2025, at 43 Rue des Francs-Bourgeois (Paris 4e), the new H&M flagship reflects the Swedish fast fashion giant’s desire to move upmarket and embrace circularity. The space (formerly Barbara Bui) spans 1,000 square metres. The design was conceived by an in-house Swedish team. “We wanted a modern and contemporary...

Retail

H&M unveils new store format in LA ahead of city-wide rollout

H&M has unveiled a new flagship in Los Angeles featuring a “more curated customer journey” ahead of a city-wide store rollout for the Swedish fashion giant. The new location, based at The Original Farmers Market at 3rd and Fairfax, sees the introduction of a new format for H&M in the US market, with upgraded interiors and enhanced service...

Retail

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...