Video: H&M collaborates with designer Simone Rocha
In this video, H&M collaborates with fashion designer Simone Rocha who is internationally known for her complex and beautifully crafted collections. Watch the video below. Video: H&M via YouTube Photo credit: H&M, Facebook
Jan. 15, 2021
H&M Group appoints new communications director
H&M Group has announced that Andreas Eriksson, the company’s head of media relations, will take on the position of communications director. Eriksson has previously held roles as communications director at UNICEF Sweden and managing director at Patriksson Group. He will be replacing Kristina Stenvinkel, who is joining Ramsbury, a private company...
Jan. 14, 2021
Video: The process of H&M's FW21 Waste collection
In this video, H&M’s design team shows the process behind the brand’s FW21 Waste collection. Watch the video below. Click here to view fall/winter clothing at theFashionUnited Marketplace. Video: H&M via YouTube Photo credit: H&M, Facebook
Jan. 4, 2021
Interview: Eastman on its new ‘truly circular’ fibre, Naia Renew
In September, Eastman, the US producer of sustainably sourced Naia cellulosic fibre, introduced Naia Renew, a new traceable fibre with certified biodegradability made using hard-to-recycle materials that would otherwise go to landfills. While the Naia and Naia Renew fibres are indistinguishable, the processes to make them are not. Naia is made...
Dec. 22, 2020
H&M Foundation launches Planet First program with HKRITA
The H&M Foundation is extending an existing partnership with the Hong Kong Research Institute of Textiles and Apparel (HKRITA) for five more years to launch a new initiative called the Planet First program. The program aims to find truly sustainable solutions for the fashion industry through various projects. H&M said that it has already...
Dec. 8, 2020
H&M’s outlet concept Afound expands into beauty
The H&M Group’s outlet concept, Afound, which launched in June 2018, now also offers a range of beauty products, giving existing and new customers the chance to “find their favorite products at a great price”. Initially, 1,000 articles have been selected within categories such as makeup, fragrance, hair and skincare. The brand portfolio consists...
Nov. 24, 2020
H&M Group expands Renewcell partnership to recycle textiles
The H&M Group has reached a multi-year agreement with Renewcell, an innovative Swedish textile recycling company. Renewcell will supply the retail company with thousands of tons of its pioneering virgin quality Circulose fibers, which are made from unusable textile waste. H&M first began working with Renewcell in 2012, and financed the supplier...
Nov. 20, 2020
Monki presents the new ‘Green Machine’ recycling technology
H&M-owned brand Monki has announced the launch of a new recycling machine, the ‘Green Machine’, and has said it is the first brand to use the new technology to recycle mixed fibres on a large scale. The non-profit H&M Foundation and the Hong Kong Research Institute of Textile and Apparel (HKRITA) collaborated in creating the ‘Green Machine’....
Nov. 17, 2020
H&M Home taps Diane von Furstenberg for interior collection
H&M Home is teaming up with Belgian fashion designer Diane von Furstenberg on an interior collection to be launched next year. The Swedish retail giant said the collaboration will feature vases, cushion covers, blankets, candles and more, all of which will feature von Furstenberg’s iconic fashion prints and colour play. “I’m thrilled to be...
Nov. 11, 2020
Video: H&M presents the world’s first in-store recycling system
In this video, H&M introduces the world’s first in-store recycling system in the brand’s Drottninggatan store in Stockholm on October 12. Looop uses a technique thatdissembles and assembles old garmentsinto new ones. It works by cleaning the garments and shredding them into fibres, then spinning that into new yarn which is then knitted into new...
Oct. 28, 2020
H&M announces e-store in Australia
H&M has launched its first e-store in Australia and its H&M Member loyalty programme globally. Thomas Coellner, H&M’s Australian country manager, said in a statement: “We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere. “We now have 40 stores...
Oct. 26, 2020
H&M launches the first and only-in-store recycling machine
Garment-to-garment recycling system, Looop, is opening in H&M’s Drottninggatan store in Stockholm on 12 October. Looop uses a technique that dissembles and assembles old garments into new ones. It works by cleaning the garments and shredding them into fibres, then spinning that into new yarn which is then knitted into new fashion items. Loop is...
Oct. 8, 2020