H&M news and archive

Arket opens first store in Ireland

Arket is venturing into the retail landscape of Ireland. The H&M-owned brand has unveiled its first physical store in the region. Located at 60 Dawson Street in Dublin, the 810 square metre space spans two floors. Within the store, Arket stocks a full assortment of ready-to-wear and accessories for both men and women, as well as childrenswear,...

People

H&M names new managing director of UK and Ireland operations

Global Swedish fashion retailer H&M has appointed Karen O’Rourke as its new managing director for H&M UK & Ireland, succeeding Henrik Nordvall. O’Rourke, who has more than 25 years of experience at H&M, will oversee approximately 7,000 colleagues, more than 200 physical stores in the UK and Ireland region, as well as the digital platforms in one...

Retail|In pictures

H&M opens new flagship in Le Marais, Paris

Opened on Thursday, September 4, 2025, at 43 Rue des Francs-Bourgeois (Paris 4e), the new H&M flagship reflects the Swedish fast fashion giant’s desire to move upmarket and embrace circularity. The space (formerly Barbara Bui) spans 1,000 square metres. The design was conceived by an in-house Swedish team. “We wanted a modern and contemporary...

Retail

H&M unveils new store format in LA ahead of city-wide rollout

H&M has unveiled a new flagship in Los Angeles featuring a “more curated customer journey” ahead of a city-wide store rollout for the Swedish fashion giant. The new location, based at The Original Farmers Market at 3rd and Fairfax, sees the introduction of a new format for H&M in the US market, with upgraded interiors and enhanced service...

Retail

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...

Fashion

Lorena Saravia is the first Mexican designer to collaborate with H&M

H&M has been launching special collections with various renowned designers and brands worldwide for twenty years. In this time, they have created collections with Karl Lagerfeld, Stella McCartney, Moschino, Mugler and Alexander Wang, to name a few. Now, Lorena Saravia joins this list with the first collection with Mexican essence. The...

Fashion

H&M’s equestrian brand rolling out across Europe

H&M’s equestrian brand, All In Equestrian, is expanding across Europe, offering its range of products for both horse and rider to customers online in the UK, Germany, the Netherlands, Switzerland, and Austria. All In Equestrian, which launched in late 2023, offers a curated collection from functional stable wear to equestrian-inspired pieces...

Featured

Fashion

Fashion sector emissions surge amid overproduction and polyester dependency

The apparel industry, already under scrutiny for its environmental footprint, recorded a 7.5 percent increase in greenhouse gas emissions in 2023, according to the Apparel Impact Institute’s (Aii) annual report Taking Stock of Progress Against the Roadmap to Net Zero 2025. The findings underscore a troubling reversal: it is the first...

Fashion

H&M to return to London Fashion Week with coed show

H&M is set to rejoin the London Fashion Week schedule. Following on from its ‘Brat’ themed collaborative event last year, with Charli XCX as the headline act, the Swedish fashion giant is now prepared to return to the English capital with a “fresh and exciting runway format”. During the September event, H&M will unveil its autumn/winter 2025...

Member

Business

Tepid efforts dominate when it comes to corporate climate action

None of 55 major global companies achieved a high or even reasonable integrity in regards to their climate strategies. This is what the 2025 Corporate Climate Responsibility Monitor (CCRM) found out. The report analyses the climate strategies of 55 major global companies and evaluates the transparency and integrity of their climate pledges. It...

Retail

Cos expands to India: New Delhi boutique opening Autumn/Winter 2025

London-based fashion brand Cos, which operates under the H&M group, has announced its forthcoming entry into the Indian market with the opening of its first boutique in New Delhi, scheduled for Autumn Winter 2025. This inaugural store, located in India's capital, signifies a pivotal step in Cos's broader global expansion strategy, aimed at...

Fashion

H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities

Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...