H&M news and archive

H&M 2026 study: fashion between self-expression and social pressure

Young adults in Germany experience fashion as a balancing act between individuality and public judgment. This is according to a representative study by H&M, conducted by the opinion research institute Civey in early 2026 among 1,000 German citizens aged 18 to 35. The results paint an ambivalent picture of modern fashion consumption. While 91...

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H&M: why the Persson family is buying back its own shares on a massive scale

H&M's founding family is continuing to purchase shares in the Swedish group. Its holding company, Ramsbury Invest, has acquired almost 39 million euros worth of additional shares. This is part of a series of regular transactions over several months, as the stock has underperformed since the start of the year. This methodical signal is being...

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Primark, H&M and Zalando join industry push for resale and repair tax reform

Major fashion retailers including Primark, H&M Group and Zalando are calling on governments to introduce tax reforms aimed at making resale and repair more commercially available. The move comes as nearly 70 fashion and textile organisations signed a joint statement coordinated by the Ellen MacArthur Foundation, warning that current tax systems...

Fashion |In Pictures

H&M unveils football-inspired collection with Lotto

Swedish fashion giant H&M has unveiled a collaboration with Lotto, drawing inspiration from the heritage Italian sportswear brand’s archives and the world of football. The Lotto H&M menswear collection launches on May 21 and takes its inspiration from football culture and community, while reinterpreting Lotto’s heritage through a “graphic and...

Fashion

Harlem's Fashion Row and H&M discuss future of sustainable fashion

Harlem's Fashion Row and H&M hosted the 2026 Sustainability Forum on Earth Day, bringing together designers, executives and sustainability advocates to discuss how environmental goals and inclusion can shape the future of fashion. Held on April 22, the event focused on sustainability as both an ecological and social issue. Opening remarks from...

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Fashion

Fuorisalone highlights: from Stone Island's No Seasons project to H&M Home's Kelly Wearstler collection

Fuorisalone is now over, along with its whirlwind of events, long queues and the flood of people that took over Milan for a week. While the appeal of Fuorisalone is undeniable, it is worth reflecting on the quality of the events, their content and the interest they generate among fashion and design professionals. It is understandable that brands...

Retail

H&M launches on Nordstrom Marketplace, marking its debut on a US retail marketplace

Swedish fashion giant H&M has launched on Nordstrom Marketplace, the department store chain's curated third-party platform, available on Nordstrom.com and its app, as it looks to expand its reach across the United States. The move marks H&M's US retail marketplace debut. "Our launch on Nordstrom Marketplace marks an important step in making H&M...

Fashion

TJX Companies bans mohair and goes fur-free

TJX Companies, the parent company of off-price retail chains TJ Maxx and TK Maxx, has opted to remove all natural fur, including angora, derived from rabbits, and mohair, taken from angora goats, from its collections. The decision comes weeks after Swedish retail giant H&M faces mounting pressure to re-ban mohair from its collections following a...

People

Spanish executive Diego Teijeiro leaves Inditex to lead H&M's global technology division

H&M is strengthening its commitment to digital transformation with the appointment of Diego Teijeiro as the group's new global chief information officer (CIO). As exclusively reported by Modaes, the Spanish executive, who has over two decades of experience at Inditex, will take up the position from May 25. In this role, Teijeiro will join the...

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Fashion

Fashion takes over Design Week as brands blur the line between runway and room

The crossover between fashion and the home is nothing new. From Hermès blankets to Missoni towels and Versace ceramics, luxury brands have long extended their identities beyond clothing. But at this year's Milan Design Week, running alongside the 64th edition of Salone del Mobile, that crossover has reached a new level of ambition, and...

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Fashion |In Pictures

First Look: H&M unveils new collection with Stella McCartney

Swedish fashion retailer H&M have unveiled the first look at its upcoming collaboration with Stella McCartney, some twenty years after its first partnership with the British designer, which launches on May 7. In 2005, the collaboration marked H&M’s second-ever design collaboration, following the sellout success of the inaugural collection with...

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H&M plans to close & Other Stories' French design studio

Paris, France - Swedish ready-to-wear group H&M plans to close the French design studio of its brand & Other Stories. A representative for the brand confirmed this to AFP after the trade union Force Ouvrière raised concerns about the elimination of just under 30 positions. "We must continue to strengthen our business for the long term and ensure...