Haddad Brands news and archive

Lacoste establishes licensing agreement for kidswear

Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...

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Abercrombie Kids expands into wholesale with Haddad Brands deal

Abercrombie Kids, the childrenswear brand of Abercrombie & Fitch Co., is set to enter the wholesale market via a new deal with privately-held licensing firm Haddad Brands. The aim of the partnership is to expand the global reach of the Abercrombie Kids brand through a long-term growth plan that will be driven by Haddad Brands itself. As such,...