hallyu news and archive

Podcast: How the Korean wave is sweeping global culture

Korean culture is appealing to more and more people worldwide. The ever-increasing focus on K-pop and K-beauty and much more of Korean culture has also had its impact on the fashion world. The Victoria & Albert Museum in London has even devoted an entire exhibition to the phenomenon. Chief curator Rosalie Kim talks on The Business of Fashion...

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Hallyu 2.0 and the Korean Influence on Western European Luxury

Hallyu is a Chinese term that translates to the ‘Korean Wave’ and it refers the transcendence and increasing popularity of South Korean cultural exports such as South Korean TV dramas and pop music. The movement started in Asian countries such as China and Japan from the mid-1990s to the mid-2000s, and now the second wave - or ‘Hallyu 2.0’ - is...