HanesBrands news and archive

S&S Activewear named exclusive distributor of Hanes Printwear in North America

HanesBrands Inc. and S&S Activewear have announced an agreement designating S&S as the exclusive distributor of the Hanes brand within the North American printwear channel. Under this exclusive arrangement, S&S will not only offer the complete range of Hanes styles but will also ensure deeper inventory levels and enhanced availability across its...

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HanesBrands meets Q1 expectations, reaffirms outlook

HanesBrands has reported first quarter net sales of approximately 750 million dollars, up 2.1 percent aligning with its earlier guidance. Operating profit for the quarter was 52 million dollars, with an operating margin of 4.5 percent, reflecting stable performance compared to the same period last year. The company also emphasized its commitment...

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Australian underwear label Bonds makes its US debut

Australian underwear brand Bonds has made its official debut in the United States. Founded in 1915 by George Bond, the brand has expanded over the last 100-plus years into an Aussie icon. “We’re thrilled to introduce our iconic underwear and signature Aussie spirit to the US,” said Tanya Deans, president of Bonds Australia, in a statement. “...

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Hanes unveils first-ever cross-category athleisure collection

America’s number one brand for basic apparel Hanes is entering the athleisure category with an extensive range of athletic-inspired innerwear and apparel for men, women, and children. Dubbed ‘Hanes Moves’ the new collection marks the brand’s first-ever cross-category push in the athleisure space and has been designed for “movement, versatility,...

Retail

Hanes launches heritage inspired capsule collection with Urban Outfitters

Apparel manufacturer HanesBrands has partnered with lifestyle and youth retailer Urban Outfitters to launch an exclusive capsule collection that leverages Hanes almost 125-year legacy. The Hanes Heritage x Urban Outfitters capsule collection includes 29 pieces of innerwear and loungewear for men and women that mix iconic styles from Hanes over...

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HanesBrands update: Revenues up, CEO Bratspies to step down

Clothing company HanesBrands reported fourth-quarter net sales from continuing operations of 888 million dollars, reflecting a 4.5 percent increase compared to the prior year. Income from continuing operations reached 46 million dollars, or 13 cents per diluted share, while adjusted income from continuing operations rose to 61 million dollars,...

Fashion

HanesBrands expands activewear category with Hanes Moves

Apparel manufacturer HanesBrands has set about reestablishing itself in the activewear category with a new collection dubbed ‘Hanes Moves’. The line, focused on performance and comfort, offers pieces for women, men and children. Hanes Moves already began slowly rolling out in 2024, however, those behind the brand said this will continue into the...

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HanesBrands beats Q3 expectations, raises outlook

HanesBrands net sales from continuing operations were 937 million dollars in the third quarter, down 2.5 percent, while on an organic constant currency basis, net sales were consistent with prior year. The company's adjusted earnings were 15 cents per share, topping the analyst consensus of 12 cents per share. The company is raising its...

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Authentic completes Champion acquisition, announces new brand partners

HanesBrands has completed the sale of the intellectual property and certain operating assets of the global Champion business to Authentic Brands Group. It is the second-largest brand acquisition in Authentic’s history. “With the successful completion of this transaction, combined with our internal cash generation, we expect to pay down...

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HanesBrands reports Q2 earnings, revenues decline

HanesBrands net sales of 995 million dollars decreased around 4 percent or by 1 percent on an organic constant currency basis with better-than-expected innerwear sales in the US essentially offset by the expected macroeconomic headwinds in Australia. Loss for the quarter expanded to approximately 137 million dollars or 39 cents per diluted...

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HanesBrands appoints Sharilyn Gasaway to its board of directors

HanesBrands has appointed Sharilyn Gasaway to the company’s board of directors. Gasaway’s term runs through the 2025 annual meeting of stockholders, and she will serve on the audit committee. The company said in a release that Gasaway brings experience from her time at Alltel Corporation where she was executive vice president and chief financial...

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Authentic Brands Group acquires Champion

Authentic Brands Group (Authentic), which counts Reebok, Ted Baker and Quiksilver among its brand portfolio, has confirmed it's acquiring the Champion Athleticwear brand and business from HanesBrands for 1.2 million US dollars. The strategic move will see the global brand development, marketing and entertainment platform expand its position in...