Heron Preston news and archive

Heron Preston buys back rights to own brand from New Guards Group

Fashion designer Heron Preston has announced that he has regained full and exclusive rights to his brand. He repurchased these rights from New Guards Group (NGG), the fashion holding company owned by Farfetch. In an interview with The Business of Fashion, Preston shared: "I have been through hell to protect what I have built. I fought for my...

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H&M and Heron Preston reveal new partnership via debut collection

H&M has unveiled a new partnership with American artist and designer Heron Preston which will include seasonal collections and creative advisory where “product, people and process play equal roles in bringing the shared values” of the two. Dubbed ‘H2’, the partnership debuts with the launch of its first seasonal collection inspired by the street...

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Video: Heron Preston FW23

In this video you can see the Heron Preston FW23 collection presented at New York Fashion Week. FF Channel via Youtube

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Video: Heron Preston for Calvin Klein

In this video, Heron Preston has discussed his design process, street style and fits. Watch the video below. Video: Calvin Klein via YouTube Photo credit: Image: Calvin Klein via YouTube

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Heron Preston unveils first fully 3D printed sneaker with Zellerfeld

Heron Preston has collaborated with emerging technology company Zellerfeld on his first fully 3D printed sneaker, the Heron01. The Heron01 is looking to disrupt the footwear industry by introducing a new era of footwear production, as each shoe is made without factories and supply chain, and can also be recycled by Zellerfeld to create material...

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Heron Preston collaborates with Mercedes-Benz on Airbag concept collection

American fashion designer Heron Preston has teamed up with Mercedes-Benz to unveil a capsule collection paying homage to the airbag by using recycled airbag materials and upcycled materials from the carmaker. The conceptual looks celebrate the 50th anniversary of the airbag and the 40th anniversary of the life-saving feature’s use in...

Fashion

Heron Preston to launch orange toothpaste

Fashion designer Heron Preston, synonymous with streetwear, is teaming up model Kendall Jenner and her oral beauty brand, Moon on an exclusive product to be released in partnership with global resale marketplace StockX. Preston has reimagined Moon’s Stain Removal Fluoride-Free Whitening Paste with his signature carrot-orange hue to create a...

Fashion

Puma and Gen.G unveil kit for League of Legends World Championship

German sportswear brand Puma and esports organization Gen.G have unveiled new limited-edition jerseys for the 2020 League of Legends World Championship. The jerseys will be worn by Gen.G's League of Legends Champions Korea (LCK) team. It marks the first major collaboration between the two companies since they announced a partnership back in...

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Dog fashion: the next step for luxury brands?

Moncler, the Italian label best known for its luxury down jackets, has partnered up with dog clothing brand Poldo Dog Couture to launch a special collection for our four-legged friends. Featuring jackets, waistcoats and hoodies, the capsule aims to “ensure that dogs can face harsh winters in perfect warmth and total comfort”, according to a...

Fashion

Heron Preston launches collection in celebration of NASA

Streetwear designer Heron Preston, who rose to fame thanks to a clothing line inspired by the uniforms of New York City’s Department of Sanitation, has surprised the fashion world once more. Preston has developed a capsule collection to celebrate NASA’s 60th anniversary. The pieces, which resemble the pressure suits astronauts use when on duty,...

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Soviet trends in the global fashion industry

Nostalgic trends, originally created by designers in the USSR, are becoming increasingly popular in the global fashion industry. These soviet-style looks, while popular in the mass-market, are not always well received. A political scandal arose in Ukraine and Lithuania, for example, after Adidas released a collection of sportswear featuring USSR...

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Video: Streetwear Designer Heron Preston on the Most Creative Thing He’s Ever Done

At WWD’s Men’s Wear Summit, Heron Preston sat down with WWD’s Aria Hughes to talk the future of streetwear, how he got his job at Nike and the creative process behind some of his most recognizable pieces. Source: WWD, YouTube.