Highsnobiety news and archive

Luxury Redefined: white paper analyses how brands can connect with today's consumers

The luxury industry has been having a hard time keeping up with their consumers - while wooing and educating them in the 2010s, it did not anticipate that they would outgrow their teachers. Hence, media brand Highsnobiety together with the Boston Consulting Group surveyed more than 6,6,710 consumers in eleven key markets - China, South Korea,...

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Highsnobiety appoints head for France and UK

Berlin-based streetwear pioneer Highsnobiety has appointed Luke Robins as general manager for the UK and France. Highsnobiety announced on Wednesday that, in this position, Robins will be responsible for strengthening the Highsnobiety brand, managing brand partnerships, and expanding the HS+ cultural agency. He will take up his new role on June...

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Highsnobiety names Noah Johnson as chief editor and Caitlin LeRoux as GM North America

Highsnobiety has announced the appointments of Noah Johnson as editor in chief, Caitlin LeRoux as SVP and general manager of Highsnobiety North America, and Tom Lee as VP and head of creative. The company said in a statement that Johnson is a New York-based writer and editor whose keen editorial eye and deep understanding of modern menswear has...

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Business

Highsnobiety opens Hispanic arm, appoints new execs

Fashion and media brand Highsnobiety has announced the launch of a Hispanic arm, targeting a market in which the company hopes to secure a presence through the embracing of “diversity and meaningful connections” with a local audience. The newly formed branch will be led by a number of newly appointed executives, including Guillem Gallego as vice...

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Nichelle Sanders joins Highsnobiety as North America general manager

Highsnobiety, the media pioneer who since 2005 has appointed Nichelle Sanders as executive vice president, North America general manager. Sanders, the company said in a statement, will be based in Highsnobiety’s New York City office, where she will drive strategic initiatives, cultivate and deliver key client partnerships, and oversee the US...

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Highsnobiety to cut 10 percent of jobs in cost-cutting measures

The Berlin streetwear platform Highsnobiety is to cut 24 jobs, making up around 10 percent of the entire workforce, and impacting the areas of editorial and commerce, as well as data and marketing. In addition, the in-house creative agency HS + is also to be affected by the downsizing. According to Business of Fashion, employees were informed...

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Fashion

Highsnobiety partners with The Fabricant on PFW: Men’s collection

Media platform Highsnobiety has unveiled a new partnership with digital fashion house The Fabricant in the form of a virtual collection set to be released during the ongoing Paris Fashion Week: Men’s. The Fabricant has created 300 digital versions of the platform’s Not in Paris 5 collection of varsity jackets, each designed by collaborators of...

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Business

Zalando to reduce global brand portfolio

The Berlin-based retailer Zalando is planning to reduce its global assortment, it confirmed to FashionUnited, following various media reports. To increase the relevance of its assortment, the online retailer is currently reviewing its brand portfolio. In the past two years, the product selection on the Zalando Fashion Store increased rapidly:...

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Highsnobiety appoints Sebastian Jean as fashion director

Highsnobiety, the global fashion and lifestyle media brand, has named Sebastian Jean as fashion director, effective immediately. Jean will work in Highsnobiety’s fashion department and style its in-house collections and retail platforms from the brand’s New York City offices. He joins the brand from Office Magazine, where he spent over five...

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Fashion |In Pictures

Coca-Cola unveils Disneyland Paris collaboration

Coca-Cola and Disneyland Paris are launching a collaborative capsule collection, ‘Classic Paris’ to celebrate the entertainment resort turning 30 years old this year. The limited-edition eight-piece, 90's-inspired apparel and accessories collection, centres on modern classic silhouettes and includes baseball caps, crewnecks, straight-cut...

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Business|Interview

Ready for take-off: Ambitions of Berlin streetwear trendsetter Highsnobiety

Highsnobiety is more than a print or online magazine. Innovative retail concepts, cross-sector collaborations and its own collections have attracted international attention for the Berlin streetwear expert. In addition to its headquarters in Berlin, the platform also has locations in New York, London, Amsterdam and four other cities. The latest...

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“Influencer fatigue is real” stated in new white paper on Chinese influencers

A report made in collaboration with Tony Wang, from consultancy firm Office of Applied Strategy, and streetwear site Highsnobiety has unveiled details on where brands may be missing the mark with Chinese consumers and what they can do to attract the younger generation leading the way. Entitled ‘The New Key Opinion Leader is Here’, Highsnobiety...