Hilde Franq news and archive

Rebellion and back to the classic values: These are the SS24 trends according to Hilde Francq

What can we expect from fashion in summer 2024? That's what trend watcher Hilde Francq discussed during her semi-annual Colour Trend Webinar. FashionUnited attended the event virtually. As always, Francq explained her story using four sociological trends that are leading today. Each of these, in its own way, influences the visual trends of the...

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Fashion in the post-Covid era: “First party, then introspection”

Trend watcher Hilde Francq tips the most important trends every six months. This time, the Color Trend Webinar looked ahead to the post-Covid era. FashionUnited already noted that Autumn/Winter 22/23 will look green, digital, awoken and healthy. “Obviously, the eyes are now on what the trends will be in the post-Covid era,” she says. “Some trend...

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'Smart is the new cool' and three other trends for Spring/Summer 2023

Antwerp - From constructive positivism to cold realism: these lifestyle trends were noted by FashionUnited during Hilde Francq's Color Trend Seminar for summer 2023. In her trend report, Hilde Francq places four lifestyle trends within their social context. Each trend is accompanied by specific colour palettes, materials and textures. Of course,...