Hirestreet news and archive

Asos and Hirestreet partner on subscription rental service

In an expansion of an existing relationship, Asos and Hirestreet are coming together on a new collaboration that will involve the introduction of a subscription rental service. The duo have worked together on a rental offer before, with Hirestreet having previously offered up 180 womenswear Asos pieces as part of its rental service in early...

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Business

Asos launches first rental offer with Hirestreet

Fashion e-commerce giant Asos has launched its first rental offering via a partnership with rental marketplace platform Hirestreet. From today, customers will have access to an edit of over 180 womenswear pieces focused on the occasionwear category, each selected from Asos’ own brands, such as Asos Design, Asos Edition and Asos Luxe. Among the...

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Business

Marks & Spencer launches capsule wardrobe rental offer via Hirestreet

For the upcoming autumn/winter season, Marks & Spencer has revealed a new capsule bundle concept through clothing rental platform Hirestreet. The launch expands on its summer ‘M&S Capsules’ trial, with it now offering a 78-piece selection of its AW22 line. The deal allows customers to rent up to seven items from the curation, which also includes...

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Business

Zoa launches rental innovation programme to define circular e-commerce

Rental technology platform Zoa has launched its new Rental Lab offer, a programme aiming to define what circular e-commerce customer experience looks like. The sister company of the rental platform Hirestreet will be working with “major fashion brands” on the project, which it said will guide the evolution of its ongoing white-label solution....

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Business

Boohoo partners with Kourtney Kardashian on sustainability project

Fast fashion e-tailer Boohoo has announced a new collaboration and partnership with Kourtney Kardashian Barker, which sees the reality star become the retailer’s sustainability-focused ambassador. According to Boohoo’s release, the duo will be investigating “opportunities for creating a more sustainable fashion future”, with two collections set...

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Fashion

Simply Be links with Hirestreet to launch first rental edit

Plus-size womenswear e-tailer Simply Be has launched its first clothing rental edit. Ranging from sizes 10 to 32, the edit comprises 23 pieces including some of the retailer’s bestselling own-label occasionwear and a bridal dress currently retailing at 220 pounds. Simply Be has teamed up with fashion rental platform Hirestreet for the service,...

Retail

Rental platform Hirestreet links with Marks & Spencer for biggest retailer collab to date

UK fashion rental platform Hirestreet has launched its biggest retailer collaboration to date with Marks & Spencer. The Spring collection is the second drop of Marks & Spencer products on the platform, and comprises 40 new season womenswear pieces from M&S Collection, as well as from the retailer’s in-house brands Autograph and Per Una. The...

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Business

Decathlon to rent out skiwear via Hirestreet

UK rental platform Hirestreet has announced a new partnership with activewear retailer Decathlon, which will see the sporting goods giant begin offering skiwear and outerwear for rent. A total of 18 different styles will be available through the Hirestreet site’s edit, including high-performance ski and hiking jackets and trousers for women. The...

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Business|Interview

Women in leadership: Isabella West, founder and CEO, Hirestreet

Rental has inched its way into the fashion industry slowly but surely, and in recent years has seen significant growth in demand as consumers lean towards more sustainable alternatives to shopping. Founded in May 2018, Hirestreet was one of the first rental platforms in the UK, launched by Newcastle Upon Tyne’s Isabella West. The idea sprouted...

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Retail

Hirestreet introduces casual collection as Covid-19 restrictions continue

Fashion rental platform, Hirestreet, has adjusted its business model to adapt with the ongoing pandemic. Before Covid-19, people had a reason to look for occasionwear. However, when the world came to a crashing halt, consumer demand changed during lockdown. There was no longer a need for party dresses, but for clothes to be worn at home. As...