Honey Birdette news and archive

Lingerie brand Honey Birdette acquired by Playboy owner

Playboy owner PLBY Group has entered into a definitive agreement to acquire luxury lingerie and lifestyle brand Honey Birdette for 333 million US dollars (240 million pounds) in cash and stock. “We are extremely excited to welcome Honey Birdette to PLBY Group,” said the group’s CEO Ben Kohn in a release. “We strongly believe in the power of...

Retail

Honey Birdette set to expand to the US

London - Honey Birdette, Australian luxury lingerie brand, is set to make its physical debut in the US, following its UK push. The luxury label has confirmed the opening of two stores in the US, which will open their doors to the public later this year. The first to open will be located in Los Angeles Westfield Century City that will open this...