Hoodrich news and archive

Streetwear brand Hoodrich to launch footwear in the US

British streetwear brand Hoodrich, founded by Jay Williams from his bedroom in Birmingham, is launching its inaugural footwear collection in the US exclusively with JD Sports, in partnership with the Eastman Group, a global footwear and apparel licensing company. Hoodrich, which became part of the Iconix International group in November 2023, has...

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Iconix International snaps up majority stake in Hoodrich

Brand management company Iconix International has announced the acquisition of British streetwear brand Hoodrich, which is looking to bolster its global expansion plans through close partnerships. As part of the deal, brand founder Jay Williams will continue on as a minority shareholder, while business operations are to be assumed by Batra Group...