House of Blueberry news and archive

Blueberry names stylist Kate Young as a senior advisor

Female-led digital fashion house Blueberry has announced that celebrity stylist Kate Young, who has dressed Hollywood stars, including Dakota Johnson and Scarlett Johansson, is joining the company as a senior advisor. In a statement, Blueberry said that Young would bring her expertise in traditional fashion and styling to the digital fashion...

Fashion

House of Blueberry launches digital wearables inspired by Clueless

Digital fashion brand House of Blueberry has unveiled a collection of digital wearables inspired by the ‘90s rom-com Clueless under license from Paramount Consumer Products. The 15-piece collection will launch on Roblox through a pop-up store within the House of Blueberry Experience on July 25 and will feature looks inspired by the classic...

Fashion |In Pictures

Teletubbies launch digital fashion collection

WildBrain, kids content company and owner of Teletubbies has unveiled a digital fashion collection for the colourful quartet with metaverse fashion brand House of Blueberry. The Teletubbies virtual clothing capsule collection is exclusively available in online world Second Life and features more than 130 pieces inspired by the “colourful magic...

Featured

Fashion |Interview

Behind House of Blueberry, the brand bringing inclusivity to the digital fashion world

While inclusivity is undoubtedly important in the real world, with the virtual world still in development it has only just slowly become a topic of discussion among those in the industry. From company leadership to product offerings, the significance of inclusivity within the metaverse is sifting its way through, with only a few having already...

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Business

Digital fashion brand House of Blueberry raises six million dollars

House of Blueberry, a digital-first fashion brand, has announced a new seed funding of six million dollars, which it will use to secure its place as “the leading fashion house in the metaverse”. In a statement to FashionUnited, the company said the financing would go towards expanding into new metaverse environments, of which it already operates...