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Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations

There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...

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Retail

Ikea opens London pop-up dedicated to staple Frakta bag

Swedish homeware giant Ikea has unveiled a new Oxford Street pop-up dedicated to its iconic blue Frakta bag. London’s ‘Hus of Frakta’, open daily until March 2025, sits next to what will soon become Ikea’s permanent store, set to open in spring 2025. In the space, Ikea offers special features to visitors, including a personalisation service in...

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