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Business|Interview

The Do’s and Don’ts of internationalizing a fashion brand: From market entry to long-term positioning

Buenos Aires — Internationalization has become one of the main challenges for fashion brands seeking growth beyond their local markets. However, the process is often accompanied by recurring mistakes related to operational readiness, financial structure, and understanding of the target market. This article is part of The Do’s and Don’ts, a new...

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FeaturedMember
Fashion |INTERVIEW

BCapital: Reconnecting Bogota to its fashion system

Inexmoda, the fashion giant behind Latin America's largest textile and fashion trade fair Colombiatex de las Americas as well as Colombia's biggest fashion week ColombiaModa recently launched a new B2C event, named BCapital, as part of its five year plan to reconnect both its local and international players to its ever expanding fashion system....

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