Influencer news and archive

Von Dutch Loves collaborates with Jake Paul ahead of Miami bout

Von Dutch’s cult streetwear platform Von Dutch Loves has unveiled an exclusive collaboration with content creator and boxer Jake Paul’s men’s bodycare brand W ahead of his anticipated fight against two-time heavyweight world champion Anthony Joshua in Miami on December 19. The ‘Von Dutch Loves x W’ collection features four hats and four apparel...

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Italy gears up to fight fast fashion

Milan, Italy - The Italian fashion industry is looking to defend itself against Shein. The platform recently challenged the industry on its home turf in Milan with a chic collection and an army of influencers. "Hundreds of thousands of parcels arrive at our homes every day. We must react," Luca Sburlati, president of the fashion employers'...

Fashion

In The Style's Adam Frisby launches new brand

Adam Frisby, founder of In The Style, has unveiled a new fashion brand with influencer Perrie Sian, called Reasn. Introduced on his personal social media, Frisby stated that the fashion brand was built on “inclusivity, quality and style,” and would launch on October 5. Frisby stated: “From the start, our goal was clear: to bridge the gap between...

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Fashion

How to avoid a sad beige ending: Lessons drawn from the 'Sad Beige Influencer' case

How can a trailblazer influencer protect themselves from others who mimic their style to unfair commercial advantage? A short, sharp answer is to build a ‘brand’, not just an ‘aesthetic’. Vague claims and vanilla imagery don’t stand up in court. To be effectively enforced, intellectual property needs to be concrete, specific, and original –...

Fashion |In Pictures

Golf influencer Grace Charis launches golf apparel collection

Grace Charis, a golf influencer known for her slow-motion videos showcasing her golf swing, has launched her own golf apparel brand aimed at “adventure-driven” golfers. Charis, who has more than eight million followers across Instagram, TikTok and YouTube, said in a statement: "Golf is more than a sport; it's a way to see the world, meet new...

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Brand of Swedish influencer faces accusations of bullying

A new investigation has brought forth accusations of a toxic culture at Djerf Avenue, the clothing brand of Swedish influencer Matilda Djerf. Swedish news outlet Aftonbladet uncovered the claims in a report citing the experiences of 11 anonymous current and former employees, who each described instances including but not limited to being called...

Fashion

Chinese plus-size influencer spreads body positivity through fashion

Surrounded by racks of colourful dresses and blazers in China's manufacturing hub of Guangzhou, plus-size clothing brand owner and influencer Amanda Yao is on a mission to promote body positivity. She is part of a small but growing number of women in China challenging restrictive beauty standards, including thinness, pale skin and childlike...

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Fashion |Marketing

Influencer overload: Navigating authenticity in digital marketing

The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...

Fashion

Molly-Mae Hague teases new fashion brand

Love Island reality TV star and former PrettyLittleThing creative director Molly-Mae Hague has teased the launch of her new fashion venture ‘Maebe’ on social media. Hague, who also has a fake tan brand Filter, launched a new social media account for ‘Maebe’ on Instagram, with one teaser video where the influencer is seen taking part in a photo...

People

Gymshark appoints first creative director for upcoming Adapt collections

British sportswear brand Gymshark has appointed influencer Whitney Simmons, known for her workout videos and openness about mental health struggles, as its first-ever creative director of Adapt, one of its most successful women’s lines. Simmons, who has more than 2 million subscribers on YouTube and 3.9 million Instagram followers, has...

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Boohoo introduces creator storefronts to website

Fast fashion e-tailer Boohoo has introduced a new concept that will allow a number of creators to operate their own curated storefront, leveraging the value of social media traffic. ‘The Boohoo Collective’ will integrate personally developed shopping experiences by 1,000s of social media content creators onto Boohoo’s own website. Those...

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Business|Beauty

Jake Paul unveils new personal care brand for men

Content creator and boxer Jake Paul has launched a new body care brand for men called W, designed to “motivate guys to go for the win”. Launching exclusively at Walmart and Walmart.com, W aims to offer Gen Z men a “much-needed upgrade to their personal care routines,” with a vitamin-infused line-up of body care products. W launches with three...