Influencer Marketing news and archive

Condé Nast bets on creator commerce with “Vette”

Condé Nast is making a decisive push into the creator economy with Vette, a platform for influencer-run storefronts launching in early 2026. The concept, according to Vogue Business, gives editors, influencers and other tastemakers the tools to run their own e-commerce boutiques without inventory or operations teams. Brands drop-ship, Vette...

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Business

Is influencer marketing worth the hype?

Influencer marketing has become a major component of the fashion industry since the birth of the Instagram influencer. Since then, influencer marketing has grown to incorporate other social media platforms, including YouTube and TikTok. With the number of people going viral nowadays and the influencer market becoming so saturated, there’s a...

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Business

Fashion influencers could soon earn directly from Instagram

Fashion influencers could soon earn directly from sales they recommend on Instagram as Facebook looks to rolling out new features for content creators. The news was confirmed by founder Mark Zuckerberg during a live streaming on Instagram. In conversation with Adam Mosseri, head of the social network, Zuckerberg explained that content creators...

Video

Video: How companies can contribute to social movements

In this 50-minute panel discussion hosted by Traackr, marketing professionals discuss how brands and retailers can best contribute to social movements. Hosts Jennifer Johnson and Erin Williams share how to implement it in the marketing strategy, but also the use of influencers. Watch the entire video below. How Can Brands Contribute to the...

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Fashion |INTERVIEW

Influencer marketing is here to stay post Covid-19

Since the outbreak of Covid-19, nationwide lockdowns and travel bans have immensely altered the way influencers work. The devastating impact on the entire fashion industry and the contraction of the global economy has largely diminished brands’ marketing budgets and put an indefinite halt on ongoing campaigns. However, as most of the world is...

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Fashion |INTERVIEW

Fashion careers: Personal branding with Lynn Quanjel, model, influencer and founder of Social Nomads

A familiar face on social media, Lynn Quanjel, also known as @whoisthatblonde has worked with L’Oréal and launched a swimwear collection in 2018 with Dutch lingerie brand, Hunkemöller. Taking her fashion entrepreneurship even further by founding Social Nomads, a social media consultancy powered by influencers, Quanjel tells FashionUnited how to...

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Fashion

Fashion brands are turning to influencers with fewer followers

In the age of authenticity, brands are turning to influencers that are relatable and trustworthy. This means companies are embracing those with smaller social media followings, such as nano and micro influencers for a more genuine return on investment. Nano influencers are defined as having 800-10,000 followers, and micro influencers 10,000 to...

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People|INTERVIEW

Pioneer Alice Ferraz on the past, present and future of influencer marketing

Alice Ferraz is one of Brazil’s 20 most powerful women, according to Forbes Magazine. She was also ranked by Business of Fashion among the world’s 500 most influential people in fashion. The reason for earning such accolades? She founded the world’s first network of fashion and lifestyle bloggers, F*Hits, back in 2010 when marketing...

Fashion Partner Content

Launchmetrics, the leading marketing platform in fashion, luxury and cosmetics

Celebrity endorsements and brand partnerships have been the traditional formats to promote and launch new products for decades; however, technology and social media has revolutionized the way fashion, luxury and cosmetic brands approach marketing. Growing up in a globalized and digital world, today’s consumers are digital savvy and brands are...

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Business

Fashion brands’ answer to the dropping trust in influencer marketing

Influencer marketing is bound to become more transparent. At least that’s what most marketers and consumers believe, according to a survey with 1,173 marketing specialists and 500 adults aged 18-34 in the UK and US. Conducted online by Influencer Intelligence in association with Econsultancy, the survey lays out the state of influencer marketing...

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Fashion

Zara and H&M leading the discussions about sustainability, says Launchmetrics study

Although the fast fashion model is considered to be the opposite of sustainable fashion, it turns out fast fashion giants Zara and H&M are the brands driving the conversation about sustainability in the apparel industry, according to a new study by data analytics platform Launchmetrics. Vegan luxury label Stella McCartney came third. While...

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Business

Is influencer marketing a bubble just waiting to burst?

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A staggering 78 percent of American and European marketers worked with influencers last year, according to Launchmetrics’ latest report on the state...