Isabelle Guichot news and archive

7 Lessons from SMCP’s Isabelle Guichot on successfully managing a business

At Fashion Reboot 2023, organised by the IFM, Isabelle Guichot, managing director of luxury conglomerate SMCP, which owns Sandro, Maje, Claudie Pierlot and Fursac, offered fashion professionals seven lessons on how to "manage a fashion company in times of disruption and uncertainty". Lesson no. 1: Adapt collection architecture, simplify...

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Isabelle Guichot is the new CEO of Maje

Isabelle Guichot has joined the SMCP group as CEO of Maje, effective September 18, 2017. The company said, she will also be a member of SMCP Group’s executive committee. She will succeed Sylvie Colin who, the company said, has made a significant contribution to Maje's development in France and around the world over last three years. Commenting...