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Études Studio appoints Brice Groulier (ex-Jacquemus) to structure its growth

Parisian label Études Studio is professionalising its management with the appointment of Brice Groulier to the role of CEO. By recruiting the former chief financial officer of Jacquemus, the independent brand is demonstrating its ambition to transform its creative foundation into a major industrial success. Founded in 2012 by Aurélien Arbet and...

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Business|Marketing

Selling the vibe: Why fashion brands need more than just product

In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...

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