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Onitsuka tiger’s winning strategy involves a boutique on the Champs-Élysées

The inauguration of the Onitsuka Tiger boutique, July 3, at 25 avenue des Champs-Élysées (Paris 8e), signals the strong performance of this sportswear footwear brand, owned by Asics CS Corporation (Asics). Asics, a Japanese group specialising in sporting goods and operating its own eponymous label, recently announced record sales for the first...

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Business|Interview

Founders of Japanese brand Bibiy talk UK debut

Japanese brands have been gaining increased popularity among Western consumers over recent years for their often unique design values that particularly resonate with younger shoppers on the lookout for a fresh take on wardrobe staples. It is exactly this that Bibiy is hoping to lean on. The label has taken its first major step into the European...

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