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JD Sports reportedly signs deal with Excel Esports

British sportswear brand JD Sports has reportedly signed a deal with Excel Esports that will see the gaming organisation’s roster of around 3,000 UK-based players don the retailer’s logo. It will also include exclusive naming rights to Excel’s academy roster, which is to be rebranded to JDXL. The deal displays the continued interest in esports...

Jan. 14, 2022