Jean Patou news and archive

Video: LVMH's "Patou" campaign video

LVMH Brand Jean Patou has been rebranded to "Patou". Here is the campaign video presenting it. Source: Patou, YouTube.

Jean Patou fashion house rebrands to Patou

After being taken over by luxury giant LVMH back in 2018, Jean Patou has now revealed its new name, Patou, as part of a new brand identity. LVMH acquired Jean Patou in order to “relaunch women’s ready-to-wear at the iconic French couture house,” the company said on its website. Patou’s new artistic director, Guillaume Henry, will present his...

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LVMH to revive Jean Patou

Guillame Henry, who left Nina Ricci just this past March, is about to be tasked with a stupendous challenge: revive the house of Jean Patou. Founded in the early 1910s, Jean Patou would become famous for eradicating the flapper look by lengthening the skirt and designing sportswear for women and is considered the inventor of knitted swimwear and...