Jeans news and archive

Paige marks 10th anniversary of Transcend with special campaign

California-based fashion brand Paige is celebrating the ten-year anniversary of Transcend, its signature men’s denim fabric, with the launch of a special campaign. Marking the first-ever campaign dedicated to the Transcend fabric, the brand initiative includes a short film series, shot and produced by Russell Tandy, that takes a closer look at...

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Culture

Ian Berry exhibits in Turkey for the first time

For the first time, renowned denim artist Ian Berry is exhibiting in Turkey. The show “Beyond Denim” opened its doors at the beautiful art centre Kalyon Kültür in the Şişli neighbourhood of Istanbul and will be on view until February 2025. The exhibition consists of some the artist’s most known works as well as those especially prepared for the...

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Business

Denim Expert aims for 100 percent wastewater recycling with new effluent treatment plant

Denim manufacturer and exporter Denim Expert Ltd. has announced a new, state-of-the-art effluent treatment plant at its factory in Chittagong, Bangladesh to achieve its goal of 100 percent wastewater recycling and zero discharge of hazardous chemicals, ultimately aligning with the Zero Discharge of Hazardous Chemicals (ZDHC) Wastewater...

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Fashion

Evaluating the sustainability efforts of 5 leading denim brands

Jeans are a mainstay of holiday shopping gift lists but denim has traditionally always been top of the list of the most polluting and wasteful fashion sectors. With over 1 billion pairs of jeans sold annually, in an intensely competitive market, it can be difficult to know where to start as a sustainably-minded shopper. FashionUnited chose five...

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Retail

It's in the Jeans: Crafting Immersive Retail Spaces to Educate and Engage

As well documented, physical retail is undergoing a transformation, and thanks to the tactile nature of their products, denim brands are key players at driving forward this revolution. Written by Tim Nash Curator of Shop Drop Daily, a platform that features innovative retail store concepts, visual merchandising, pop-ups, window displays and...

Fashion

Item of the week: the distressed jeans

What it is: A modern jean style that is repeatedly coming back into favour is that of the distressed jeans, a look that was a common occurrence among the AW23 and SS24 collections of designers both for menswear and womenswear. The look typically refers to overly worn denim – ripped, torn or damaged in a purposeful fashion. This technique is not...

Jeans and denim: everything you need to know about jeans

Jeans are one of the most popular types of trousers in Western culture that have become a fundamental component of the casual wardrobe. However, while all jeans are denim, not all denim are jeans, and the two fashion staples are often confused with each other. While denim is most commonly used for jeans, denim can be used to make a number of...

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Culture

Levi’s celebrates 501’s 150th anniversary with denim mural by Ian Berry

What does an artist do who is at the top of their game? Simple, kick it up a notch. Or various ones. This is what Ian Berry did, British denim artist extraordinaire who creates painting-like artworks out of old jeans - minus the paint. In honour of the 150th anniversary of Levi’s cult jeans 501, Berry collaborated with the brand. The result is...

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Fashion

The bell bottoms: from the runway to the high-street

Just like the skinny jeans and other trends that have crept into peoples wardrobes over the years, the bell bottoms have divided and united fashion enthusiasts time and again. Used at first by the US Navy, they were worn at the beginning of the 19th century by sailors who didn’t have proper uniforms to work in. They were officially adopted by...

Fashion

Denim brand Noisy May offers new jeans with lifetime guarantee

Bestseller brand Noisy May presents its first pair of jeans with a lifetime guarantee. The Danish label commits - should its R.A.R.E. jeans ever become faulty - to repair, replace or refund them. As the name suggests, R.A.R.E. jeans (an acronym for Remarkably Advanced Responsible Essentials) are unique and produced by Noisy May in a limited...

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Culture|Interview

Denim artist Ian Berry: “Sustainability means little to me now”

Not often does it happen that one’s passion aligns perfectly with one’s profession, in this case, art and fashion. Add a cult item - the humble denim jeans - and you got a winner. FashionUnited spoke to British artist Ian Berry (via email) in detail about his incredible artworks, the denim industry and his disenchantment with it, his...

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Fairs

New trade show GenovaJeans to launch in September

A new international jeans trade show is being launched in Genoa, Italy by Candiani, Diesel and Eco-Age in September to showcase the future of denim with a focus on sustainability. GenovaJeans will take place from September 2-6 in Genoa and will bring to life the “evolution, and innovation of jeans” in an experiential showcase with a series of...