JFWO news and archive

Japan: A guide to spring/summer 2026 fashion and textile trade shows

Trade shows provide a unique opportunity to experience Japan's traditional techniques and craftsmanship. They also serve as a platform for connecting with domestic buyers and brands, and for building networks with industry professionals from Europe, the US, and Asia. As the season begins in earnest from March, early consideration of exhibiting...

Fashion

Yoke presents first solo show in Paris after winning Fashion Prize of Tokyo

Yoke, winner of the Fashion Prize of Tokyo, held its first solo fashion show in Paris yesterday, January 22. The award is hosted by the Japan Fashion Week Organization (JFWO) to promote Japanese brands internationally. The show took place amidst the bustling Paris Men's Fashion Week. The brand name 'Yoke' is derived from the term for a piece of...

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Fashion

20 years on: A brief history of Tokyo’s fashion week

As the 20th edition of Tokyo Fashion Week begins to wrap up, it seems an apt time to look back on the evolution of Japan’s leading fashion event and how it has been reshaped over its lifespan. This season, under the theme ‘Be The Seam That Connects The World - JFW 20 + 20’, the fashion week wished not only to pay tribute to its 20-year history,...

Fashion

Japan Fashion Week to celebrate 20 years with forward-looking Rakuten FWT

The Japan Fashion Week Organisation (JFWO) is celebrating its 20th anniversary for the spring/summer 2026 season, and with it will come a future-orientated edition of Rakuten Fashion Week Tokyo (FWT). This season, both the fashion week’s visual theme – ‘The Future Doesn’t Appear Out of Nowhere’ – as well as its overall theme – ‘Be the seam that...

Fashion Partner Content

Rakuten and Japan Fashion Week Organization Announce Partnership Agreement for TOKYO Fashion Week

Rakuten to become headline sponsor for Tokyo Fashion Week. “Rakuten Fashion Week TOKYO” to be held in October 2019. Tokyo, August 1, 2019 – Rakuten Inc. and the Japan Fashion Week Organization (“JFWO”) today announced that the two organizations have formed a partnership which will make Rakuten the headline sponsor for TOKYO Fashion Week. Based...