Ji Won Choi news and archive

LFW: Adidas Originals x Ji Won Choi

Sportswear giant Adidas Originals brought colour to London Fashion Week to unveil its debut collaboration with New York-based designer, Ji Won Choi, an emerging designer who was previously awarded the ‘Ones to Watch’ award by Fashion Scout, for her work revolving around “investigating human cultures”. Making its mark on fashion weeks around the...

Fashion

Adidas Originals debuts collaboration with Ji Won Choi at London Fashion Week

Adidas Originals has unveiled its third collaboration with an emerging female fashion designer. This time, the brand has teamed up with Ji Won Choi for a 17-piece women’s ready-to-wear collection unveiled at London Fashion Week. Inspired by Choi’s Korean heritage, the collection revamped Adidas’ classic tracksuit with hues of lavender, blue,...