Jordan Brand news and archive

Nike launches new Jordan sneakers inspired by female basketball athletes

Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...

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Jordan Brand launches sneakers designed just for kids

Jordan Brand, Michael Jordan's label produced in collaboration with Nike, has launched a new sneaker silhouette designed specifically for kids, the Jordan Brand 23/7. The kid-friendly Jordan Brand 23/7 sneaker has been designed to be an “easy-entry shoe” for an enhanced “kid’s experience” that makes them feel independent and confident, explains...

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Jordan Brand, Hibbett, Nice Kicks drop latest in sneaker culture series

Retailer Hibbett, sneaker platform Nice Kicks and Nike’s Jordan Brand have dropped the latest episode of Small-Town Sneakerhead, a sneaker culture series. Featuring Inder Lahil, a sneakerhead who lives in Texas the newest episode has been released in two parts across digital channels and social platforms belonging to Hibbett and Nice Kicks....

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Fashion

Jordan Brand extends women's sizing options

Sporting giant Nike’s Jordan brand announced extending its size offering for women’s Air Jordan sneakers in retro styles and new additions. The brand officially revealed its summer 2021 collection featuring 12 styles mixing the latest seasonal favorites with beloved silhouettes and retro throwbacks to create new styles with additional sizing for...

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The sneakers that will dominate 2020

2019 was a big year for sneakers, according to Statista, with a billion pairs of athletic sneakers sold, and the global sneaker resale market hit an estimated 6 billion US dollars, and Detroit-based StockX, the world’s first ‘stock market of things’, has shared the big winners of last year, as well as what is going to big in 2020, including the...

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Nike names Craig A. Williams President of Jordan brand

Craig. A Williams is Nike’s new President of the Jordan brand, effective January 14. He will be the joining the company from Coca-Cola, where he worked since 2005 serving most recently as Senior Vice President and President of the McDonald’s Division Worldwide, overseeing the beverage company’s strategic partnership with more than 37,000...