Julian Daynov news and archive

Trend expert Julian Daynov: “The loudest brands will not define the future”

The Pitti Uomo menswear trade fair is just around the corner, bringing with it the first insights for spring/summer 2027. Trend expert Julian Daynov explains what will shape the upcoming menswear season. He covers everything from new silhouettes and materials to the colour palette, and addresses how brick and mortar retail can regain relevance...

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Fashion

Fashion in 2025: trend expert Julian Daynov

As 2025 draws to a close, it is time to reflect on the past few months and look to the year ahead. We spoke with various industry experts about their expectations, aspirations, and highlights. Julian Daynov knows the fashion industry from multiple angles: as a designer, trend expert, consultant, and former buyer. This gives him a unique...

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Fashion |Interview

Trend expert Julian Daynov: Menswear breaks free from standard normcore stigmas and uniformity

Fashion is in a constant state of flux and menswear, normally associated with classic and sporty looks, is no exception. So how is masculine fashion still defined at all in a time when role models like musician Harry Styles are shaping the style of a young generation? And where does that leave the ‘classic’ menswear consumer? Trend expert Julian...