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Justin Bieber distances himself from Drew House and hints at new fashion brand Skylrk

Canadian pop star Justin Bieber is distancing himself from his clothing brand, Drew House. In a now-deleted Instagram Story, the singer announced that he no longer wants to be involved with the streetwear label he co-founded in 2018. “Drew House does not represent me, my family, or my life,” the 30-year-old Bieber wrote. In the same Story, he...

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Fashion |Opinion Featured

H&M vs Bieber: Brands must be wary when touting celebrity products by association

Future product and licensing managers will take a lesson out of H&M’s playbook, about “how not to release celebrity-branded fashion without full celebrity consent.” In its latest controversy, Swedish fast clothing retailer H&M launched a capsule range with Justin Bieber-branded merchandise, including a pink hoodie, t-shirts, and accessories such...

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