Juventus news and archive

Adidas extends partnership with Juventus football team by 10 years

German sportswear giant Adidas has renewed its partnership with Italian football team Juventus for another 10 years. The extension carries on the duo’s long-standing relationship, which initially began in the 2015/16 season. In a press release, Juventus said the decision to renew was down to the collaborators having a “strong synergy”, as they...

Fashion

Fanatics to oversee Juventus merchandise and retail

Fanatics, the digital sports platform and provider of licensed sports merchandise, is expanding its reach in football, after signing a deal with Italian football club Juventus that covers e-commerce, retail, manufacturing and licensing. Financial terms were not disclosed, but Fanatics will manage all aspects of Juventus’ merchandise offering...