Kickers news and archive

Kickers, San Marina, Pataugas: Chaussea's vertical integration strategy

By acquiring Kickers the French retail giant Chaussea is making more than just an opportunistic purchase. The Lorraine-based group has secured a 50-year-old brand, confirming the emergence of a strategic 'distributor-operator' model. This model allows for the vertical integration of struggling assets, fully leveraging the power of its 650-store...

Fashion |In Pictures

Kickers unveils collaboration with A-Cold-Wall*

British footwear brand Kickers has launched a limited-edition collaboration with fashion label A-Cold-Wall*, capturing “the shared essence of two brands rooted deep in London street culture and everyday life”. The collaborative Kick Hi boot introduces a completely unique silhouette, which Kickers states is “unlike any design seen in the 50-year...

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Business

Pentland Brands shares ‘100-1-0’ sustainability progress

Pentland Brands, which owns sports, outdoor and lifestyle brands including Speedo, Berghaus, and Ellesse, is driving forward its ‘100-1-0’ sustainable strategy launched at the end of 2021 by sharing its progress over the last 12 months. In the last year, Pentland Brands states it has made “significant progress” on its sustainability plans, set...

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Fashion |Interview

Making strides: Kickers reworks traditional back to school campaign in the metaverse

Kickers UK is launching its latest marketing campaign via gaming platform Roblox. The footwear brand has announced a reworking of its traditional ‘back to school’ marketing efforts, with a campaign that aims to nurture children’s self-expression and creativity using the Roblox metaverse. Kickers partnered with Dubit, a digital development...

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Fashion

Kickers places spotlight on 50 creatives in new campaign

To celebrate its 50th anniversary, footwear brand Kickers is highlighting 50 creatives that it states “will shape their respective industries over the next 50 years”. Called the Kickers: Class of ’50, the list places a spotlight on a range of creatives from DJ’s to designers, art curators to dancers and editors, including Leanne Elliot Young of...