Kidiliz news and archive

Can the 'Made in China' label make a comeback?

Paris - In the fashion industry we have Western brands on one hand, and Chinese brands on the other. Occasionally we see both intertwined which raises the question: how can these very different cultures coexist in the same industry, and what roles will they play? China already has its foot in the door by acquiring several local French labels....

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Kidiliz: history, success, and acquisition of the French brand

Leading European children’s fashion retailer, Kidiliz, is preparing for even more growth in its sector after being purchased by the Chinese group, Semir earlier this year. Ahead of its expansion push, FashionUnited takes a close look at the historic acquisition. Chinese investors have turned their attention to French fashion designers in recent...