Kuyichi news and archive

How Kuyichi made denim sustainable in 25 years: “We were organic, but with a huge footprint”

Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...

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Business

Impact over label: Kuyichi explains why it is not (yet) a B Corp

An increasing number of brands are receiving B Corp certification. Due to B Corp updates, certified companies must re-certify within a certain number of years and demonstrate improvements. However, Dutch sustainable fashion brand Kuyichi is not a B Corp. The company is not currently pursuing this and is transparent about its reasons. Summary: B...

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Business

Where are they now? A look back on the innovation journey of 4 brands

It is well understood that extending the life of a garment is considered one of the most effective ways to reduce the overall impact of the clothing industry. Why? Firstly, optimising the use of clothing can contribute to a decrease in production and consumption of new garments and secondly, it can reduce the growing volumes of textile waste...

Video

Video: Peter Schuitema van Kuyichi vertelt over eerlijke en duurzame jeans

De bewuste keuze is niet altijd de makkelijkste, maar wel nodig om mode toekomstbestendig te maken. Peter Schuitema laat met Kuyichi zien dat het mogelijk is: op een eerlijke en duurzame manier een goed product ontwikkelen. Source: Maatschapwij, YouTube.