L2 Brands news and archive

L2 Brands appoints John Fryer chief executive officer

US-based decorated apparel and headwear business L2 Brands has appointed John Fryer as its chief executive officer, effective September 28, 2026. Fryer brings leadership experience across activewear, teamwear and collegiate channels. He most recently served as president of US-based activewear firm Unrivaled Teamwear, an entity carved out from...

Fashion

JanSport to expand collegiate offerings with L2 Brands

Backpack brand JanSport has announced a strategic partnership with L2 Brands, a leader in collegiate and destination apparel, to expand its presence on college campuses across the US. The partnership will introduce a new collection of collegiate-branded JanSport backpacks, launching in university bookstores in July, with an apparel collection to...

Member

Business

L2 Brands acquires Ouray Sportswear

L2 Brands, a branded apparel and headwear maker, has bought Ouray Sportswear and Locale Outdoor from S&S Activewear. Founded in 1965, Ouray serves more than 4,000 customers, and in 2021 acquired outdoor-inspired headwear and accessories company Locale. S&S Activewear then acquired Ouray as part of its acquisition of distributor TSC Apparel in...