Lacoste news and archive

When rain hits the court: Lacoste's fall/winter 2026 collection

On 31 July 1923, René Lacoste faced Spain's top-ranked player, Manuel de Gomar, in a Davis Cup tie in Deauville when a sudden downpour flooded the grass court. Spectators threw newspapers onto the surface to help it dry, while players and onlookers sheltered under umbrellas in trench coats, ponchos, slickers and rubber boots. The rain stretched...

FashionPress Release

Lacoste leans into tenniscore trend for SS26 collection

French fashion brand Lacoste has built its spring/summer 2026 collection around tenniscore, a trend in which tennis-inspired style continues to move from performance wear into everyday fashion. The collection draws on the codes of vintage tennis clubs and heritage sportswear, referencing the legacy of founder and former tennis champion René...

Retail

French court bans Shein from selling products imitating Lacoste crocodile in EU

Paris - A French court on Thursday provisionally banned the Asian e-commerce giant from selling items on its platform that feature the famous Lacoste crocodile logo. Pending a final ruling, the Paris judicial court “has taken provisional measures throughout the European Union”. The aim is to “prevent infringement of Lacoste’s renowned trademarks...

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Fashion |In Pictures

Wimbledon 2026: Tennis stars bring the catwalk to the court

This year at Wimbledon, it seems the courtside narrative is on fashion and self-expression, as tennis stars and their sportswear and luxury brand sponsors take on the All England Club's strict all-white mandate to make a statement on one of the world's most iconic sporting stages. While all-white may seem limiting, tennis players, including...

Fashion |In Pictures

Lacoste elevating collaboration with Roland-Garros for 2026

French sports and lifestyle brand Lacoste is deepening its relationship with the tennis Grand Slam tournament Roland-Garros for 2026 with a co-branded collection and a new Club Lacoste concept. In a statement, Lacoste said the collaboration with Roland-Garros is a “meeting point between sport and culture,” and will include a co-branded...

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Business

Lacoste secures victory against Crocodile International in Indian court logo battle

Another legal victory for one of the world's most famous logos: the Lacoste crocodile. The French company uses it to distinguish its famous polo shirts and all its apparel. Lacoste is a sportswear brand founded by tennis player René Lacoste. Adrien Brody, the face of Lacoste Eyewear, wearing a Lacoste polo shirt Credits: Lacoste media Crocodile...

Fashion

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

Fashion

Why Lacoste is replacing its crocodile with a goat

Lacoste's iconic crocodile has been replaced by a goat. This transformation, however, is only for a capsule collection dedicated to one of its main ambassadors: tennis player Novak Djokovic, sometimes nicknamed the "goat" by fans and the media. Lacoste celebrates Novak Djokovic Lacoste's choice of a goat to replace the crocodile stems from the...

Fashion |In Pictures

The Plaza Hotel unveils Lacoste-themed afternoon tea

French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...

People

Lacoste taps Rémy Cointreau Group head as CEO

French label Lacoste has named Éric Vallat as its new chief executive officer. Vallat, who succeeds Thierry Guibert, will step into his new role from September 1. He will join the company from the Rémy Cointreau Group, where is currently wrapping up as chief executive officer. Prior to this, he had held the same position at Rémy Martin and had...

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Business

Lacoste eyes controlling stake in joint venture with Pentland

Lacoste is understood to be circling the acquisition of a controlling stake in its joint venture company set up with Pentland Group. If the deal proceeds, Lacoste intends to buy Pentland’s 50 percent stake in Pentland Chaussures Ltd, for which the group currently serves as a Lacoste licensee. According to FashionNetwork, which initially reported...

Retail

Thierry Guibert, CEO of Lacoste: 'Our ambition in the American market is significant'

French fashion brand Lacoste (MF Brands group) inaugurated its New York flagship store on Thursday. A prime location on 5th Avenue now houses the brand's products, reflecting its strong financial performance. The store, spanning nearly 10,000 square feet, is presented as "a showcase of Lacoste's expertise in the US," according to the press...